Maple Creek Construction Website Redesign

Brew City Marketing partnered with Maple Creek Construction to develop a modern, visually appealing website that reflects the company’s high standards and unique approach. This redesign aimed to improve user engagement, streamline project display, and set the foundation for future marketing initiatives, such as newsletters and HubSpot integrations.

Challenges & Goals

• Enhanced Visual Representation: Showcasing Maple Creek’s completed projects with high-quality images that capture the scope and quality of each space.
• SEO and Content Strategy: Structuring the website with an SEO-friendly layout and detailed project descriptions to improve online visibility.
• User-Friendly Navigation: Implementing a layout that allows users to intuitively explore Maple Creek’s services and projects.
• Responsive  Web Design: Ensuring a consistent user experience across mobile and desktop platforms.
• Integration Readiness: Preparing the site for future integrations with marketing tools, like HubSpot, and e-commerce capabilities.

Solutions Implemented

• Project Showcase: Each project features 1-3 carefully selected images highlighting design and craftsmanship. These images, chosen by Maple Creek, best represent various project aspects (e.g., exteriors, common areas).

• Refined Content Layout: Revised and streamlined content to reflect the “lean construction” philosophy without explicit references, keeping Maple Creek’s messaging focused and industry-relevant.

• Team Section with Enhanced Visuals: Professionally curated and formatted leadership headshots and bios, ensuring consistency using remote-friendly tools.

• Interactive Homepage: Optimized the homepage with a hero image and testimonial section to engage users from their first visit.

• Timeline and Clear Deadlines: Targeted an end-of-October completion, with milestone approvals and reviews planned to align project expectations and deliverables.

Results & Impact

The newly redesigned website elevates Maple Creek’s online presence, providing an appealing platform for current and potential clients. The clear, image-rich project displays allow users to assess the scope and quality of Maple Creek’s work easily, while the organized layout ensures seamless browsing and interaction. With a strong SEO foundation and marketing readiness, Maple Creek is well-positioned for ongoing digital marketing success.