If you live in Milwaukee, you’re probably already familiar with Louise’s Catering & Events. Not only is Louise’s well-known for providing top-notch catering and event coordination, they’re also part of the same restaurant group that owns classic Milwaukee hotspots like Water Street Brewery and Trinity Three Irish Pubs. The Louise’s team wanted some help creating an on-brand and on-trend website and logo, so we went to work.
Our first order of business was to “glam up” the very iconic Louise’s lady. From there, we built the website around the new high-end logo, adding stunning images and punchy copy that tells Louise’s story in a more visual way. Next, we implemented a responsive design that would provide greater accessibility for all visitors. And finally, we leveraged Louise’s popularity by optimizing each page and post for search engine optimization (SEO) in an effort to boost conversions and leads.