Project Description

Background & Challenges

Background

Brew City Marketing partnered with ALTTRAX, an Ohio-based pharmacy benefit strategy firm that provides auditing support, RX benefit insights, and advisory services for organizations seeking clearer, more efficient pharmacy benefit management. ALTTRAX needed a website that simplified its message, elevated credibility, and offered a more intuitive user experience. Brew City Marketing delivered a Milwaukee web design solution that modernized the brand and improved clarity across all core service areas.

Challenges

  • An outdated website structure made it difficult for visitors to understand ALTTRAX’s audit, insight, and advisory capabilities.
  • Limited service clarity reduced the firm’s ability to communicate its unique role in pharmacy benefit strategy.
  • Minimal SEO-ready structure restricted indexing opportunities for relevant pharmacy benefit terminology.
  • Unclear UX pathways created friction for users trying to evaluate services or learn how ALTTRAX supports improved organizational benefits.

Our Approach

Website Redesign & Brand Alignment

  • Redesigned the site experience on WordPress with a cleaner, more professional interface aligned with ALTTRAX’s analytical consulting model.
  • Clarified messaging around the firm’s three primary areas: Audit Support, RX Benefit Insights, and Advisory Services.
  • Improved layout and page hierarchy to support better comprehension and faster decision-making for prospective partners.
  • These updates helped strengthen the firm’s visual presence and overall credibility.

Information Architecture & UX Strategy

  • Reorganized navigation and page structure to provide clearer entry points for users evaluating pharmacy benefit support.
  • Added scannable service sections and strategically placed CTAs to guide visitors toward deeper engagement.
  • Adjusted internal linking and content flow to reduce confusion and support more intuitive movement through the site.
  • This created a smoother user experience across desktop and mobile.

SEO Foundation & Content Optimization

  • Updated metadata, headings, and content structure to improve alignment with pharmacy benefit strategy search terms.
  • Created an SEO-ready framework to support future content expansion around audits, insights, PBM evaluations, and advisory solutions.
  • Improved crawlability and compliance with Google Search best practices to support long-term visibility.
  • These foundational improvements positioned ALTTRAX for stronger ranking potential as new content is developed.

Results

  • Improved clarity of service offerings, helping prospective partners better understand ALTTRAX’s role in pharmacy benefit strategy.
  • Higher-quality engagement on core pages, reflecting stronger user alignment with updated service messaging.
  • More efficient user flow, with fewer navigation barriers and cleaner pathways to priority content.
  • A more credible and modern digital presence, supporting the firm’s positioning as a trusted independent advisor.

Why It Matters for Pharmacy Benefit Strategy Firms

  • Clear, data-aligned service descriptions help consulting firms communicate complex offerings to decision-makers.
  • Strong UX builds trust in industries where accuracy, neutrality, and audit readiness are essential.
  • SEO-ready content structure supports long-term visibility as firms expand into new advisory topics or publish insights.
  • Optimized site architecture makes it easier for organizations seeking pharmacy benefit support to evaluate solutions.

Want Similar Results?

We help consulting firms, healthcare partners, and professional service organizations grow through SEO, Google Ads, and website design. Contact our Milwaukee digital marketing team to start your next project.

FAQs

What digital marketing services help consulting firms improve lead quality?

SEO, website redesign, and conversion-focused UX improvements help consulting firms attract aligned and qualified prospects.

How long does it take to see SEO improvements after a redesign?

Most organizations begin noticing improvements as Google indexes updated content and structure over the following months.

Why is clear website messaging important for consulting firms?

It helps prospects understand services quickly, improving engagement and supporting better decision-making.

Is WordPress a good platform for consulting websites?

Yes. WordPress supports scalable SEO and provides the flexibility consulting firms need as their messaging evolves.

How does UX impact lead generation?

Improved UX builds trust, clarifies next steps, and makes it easier for visitors to move deeper into the evaluation process.