Project Description

Background & Challenges

Background

Brew City Marketing partnered with Milwaukee-based VIVA Wellness, a growing health and wellness clinic known for weight loss programs, IV infusion therapy, NAD+ IV therapy, colon hydrotherapy, hormone support, and body treatments. The client needed a modernized website that reflected their expanding services, improved clarity for prospective clients, and supported long-term SEO growth. Brew City Marketing served as the executing agency for the website redesign and SEO strategy.

Challenges

  • Limited search visibility in competitive wellness categories such as weight loss, IV therapy, and colon hydrotherapy.
  • Unstructured service navigation made it difficult for users to understand offerings and book appointments.
  • Content gaps that limited topical authority in areas such as weight-loss injections, NAD+ IV therapy, and wellness services.
  • Slow page performance that affected user experience and organic ranking potential.

Our Approach

Website Redesign & UX Development

  • Rebuilt the website in WordPress to create a cleaner structure that made services easier to navigate and understand.
  • Refreshed visual layout and hierarchy to match VIVA Wellness’s brand identity and highlight its medical and wellness expertise.
  • After improving page organization, users could find treatment options quickly, increasing engagement and appointment interest.
  • Streamlined performance elements to reduce load time and improve overall site functionality.

Local SEO & Content Expansion

  • Launched a Milwaukee-focused SEO strategy to improve rankings for high-intent wellness searches such as weight loss programs, IV infusion therapy, and colon hydrotherapy.
  • Optimized metadata, headers, alt text, and schema markup for better indexation in Google search results.
  • Expanded service content to strengthen authority around key offerings, including medical weight loss, NAD+ IV therapy, colon hydrotherapy, and other wellness modalities.
  • Within the first year, the site ranked for more keywords related to Milwaukee wellness, improving organic visibility.

Technical Optimization & Analytics

  • Set up GA4 tracking to measure user behavior, conversion flow, and top-performing pages.
  • Improved Core Web Vitals using Google’s PageSpeed Insights recommendations.
  • After identifying internal linking gaps, we strengthened the site architecture to improve crawling and content discoverability.
  • Ensured accessibility best practices to support a wider range of users.

Results

  • Increased organic visibility across wellness-related searches in the Milwaukee market.
  • Stronger user engagement due to improved page clarity and simplified navigation.
  • Higher-quality traffic driven by expanded service content and better keyword alignment.
  • Improved site performance metrics, including faster load times and enhanced mobile usability.

Why It Matters for Health and Wellness Brands

Digital performance is essential for wellness clinics, where trust, clarity, and visibility directly influence client decision-making.

  • Local SEO helps wellness providers connect with people searching for services like weight loss, IV therapy, and colon hydrotherapy in their area.
  • Well-structured content builds confidence and increases engagement before a client books an appointment.
  • Faster, optimized websites reduce friction, improving both user experience and conversion rates.
  • Targeted content helped VIVA Wellness attract more high-intent visitors searching for wellness solutions in Milwaukee.

Want Similar Results?

We help wellness clinics and local businesses grow through SEO, content development, and custom website design. Brew City Marketing delivers data-driven solutions that support measurable, long-term results. Contact our Milwaukee digital marketing team to start your next project.

FAQs

What digital marketing services help wellness clinics get more leads?

SEO, content expansion, and strategic website design help wellness clinics improve visibility and bring in more qualified inquiries.

How long does it take to see SEO results?

Clients typically begin seeing measurable organic improvements within three to six months as Google indexes updated content and site structure.

Is local SEO important for wellness providers?

Yes. Local SEO is essential because clients search for wellness services based on proximity and trust factors.

Should wellness brands invest in Google Ads along with SEO?

Google Ads can support immediate visibility while organic rankings continue to strengthen.

What tools help track website performance?

Platforms such as GA4, Google Search Console, and PageSpeed Insights are used to measure traffic, engagement, and technical performance.