Project Description

Background & Challenges

Background

Brew City Marketing partnered with a Milwaukee bankruptcy attorney to rebuild an aging website that no longer supported client expectations or modern search behavior. The law firm needed a clearer way to explain Chapter 7 and Chapter 13 options, improve site usability, and create a more trustworthy digital presence. This project centered on strengthening Milwaukee web design for legal services while supporting better conversion paths for potential clients.

Challenges

  • Outdated website layout made service information difficult for users to navigate.
  • Low visibility in local SEO, especially for high-intent bankruptcy searches.
  • Unclear calls to action reduced the number of visitors moving toward scheduling a consultation.
  • Limited structure and internal linking make pages harder for search engines to interpret.

Our Approach

Website Redesign & User Experience Enhancements

  • Rebuilt the site in WordPress with cleaner navigation and simplified service paths.
  • Created dedicated pages for Chapter 7, Chapter 13, debt relief, and stopping garnishments or foreclosure.
  • Improved on-page readability to match the sensitive nature of bankruptcy law communication.
  • After this restructuring, users could reach key service pages more easily.

Local SEO Foundation

  • Updated page titles and metadata to better align with Milwaukee bankruptcy-related search intent.
  • Added optimized alt tags, internal linking, and structured headings for stronger indexation.
  • Improved URL structure and site hierarchy to reinforce topical relevance for local searches.
  • These optimizations supported improved impressions for bankruptcy-related queries in the region.

Content Refinement & Trust Building

  • Strengthened service descriptions to clearly outline relief options and expectations.
  • Highlighted attorney experience, benefits of working with a local bankruptcy lawyer, and client-focused messaging.
  • Organized content to help search engines understand relationships between practice areas.
  • This gave users a clearer path to request consultations during moments of financial stress.

Results

  • Improved page engagement, with more users reaching Chapter 7 and Chapter 13 service pages.
  • Clearer conversion flow, increasing the number of visitors who reach the contact and consultation sections.
  • Better visibility for local bankruptcy-related searches after metadata and structure improvements.
  • Stronger mobile experience, supporting users who search for debt relief services from mobile devices.

Why It Matters for Bankruptcy Law Firms

  • Bankruptcy clients are often seeking fast, understandable guidance — a streamlined website improves their experience.
  • Local SEO ensures attorneys appear when people search for Chapter 7, Chapter 13, or debt relief help in Milwaukee.
  • Improved content clarity builds trust, which is essential in sensitive financial and legal situations.
  • A modern website supports more consultation requests by simplifying decision-making for stressed users.

Want Similar Results?

We help law firms and local service businesses strengthen visibility, improve conversions, and build websites that align with modern SEO and user expectations. Contact our Milwaukee digital marketing team to start your next project and improve how clients find and engage with your business online.

Frequently Asked Questions

What digital marketing services help bankruptcy law firms get more leads?

Strong website design, local SEO, and clear service pages help connect attorneys with people searching for debt relief online.

How long does it take to see SEO improvements?

Most websites begin to see movement within 60 to 120 days, depending on the competition and the depth of the content.

Why is web design important for bankruptcy attorneys?

A clear structure helps clients understand their options quickly and encourages them to schedule a consultation.

Should a bankruptcy attorney invest in Google Ads or SEO?

SEO builds long-term discovery. Google Ads can supplement it by capturing immediate high-intent searches.

Is WordPress a good platform for law firm websites?

Yes — it provides flexibility, fast load times, and strong SEO performance when configured properly.