Project Description

Background & Challenges

Background

Brew City Marketing partnered with Wisconsin-based Productive Products, a long-standing supplier of industrial solutions, to modernize their website and improve how customers access product information online. The original site functioned but lacked the clarity, usability, and structure needed to support today’s digital expectations. This project aligned with our Milwaukee web design strategy to strengthen UX and improve overall site performance.

Challenges

  • A dated layout made navigation difficult for users who needed quick access to key product information.
  • Limited calls to action reduced opportunities for users to inquire or request more details.
  • Unstructured content created confusion around available product categories and their applications.
  • Inconsistent brand presentation affected trust and continuity across the site experience.

Our Approach

Website Redesign & UX Structure

  • Rebuilt the website on WordPress, creating a cleaner, more intuitive layout that makes it easier for users to browse product information.
  • Introduced clear calls to action that guide visitors toward inquiries and next steps.
  • After identifying friction within the navigation flow, we simplified user paths to improve accessibility and overall engagement.
  • Updated visual elements to create a cohesive, trustworthy brand experience.

Content Organization & Messaging

  • Restructured the content to clearly separate product areas and company information for easier scanning.
  • Improved headings and on-page hierarchy to support both usability and search engine understanding.
  • Refined page messaging to better communicate Productive Products’ core offerings without altering or adding to their existing product descriptions.
  • Standardized styling and formatting so users experience consistent messaging across all pages.

Technical Enhancements

  • Set up GA4 tracking to improve visibility into user behavior and page performance.
  • Optimized image sizes and site assets, resulting in a faster, more responsive browsing experience.
  • Updated site metadata for clearer indexation and stronger foundational SEO.
  • Audited schema structure and enhanced it for better search engine clarity where appropriate.

Results

  • Noticeably improved page load speed following image compression and asset optimization.
  • Higher user engagement due to clearer navigation and more intuitive content layout.
  • More direct user pathways to inquiries, resulting from strategically placed calls to action.
  • Stronger search readiness supported by improved technical structure and metadata updates.

Why It Matters for Industrial Solutions Companies

  • A clear digital experience helps customers quickly understand a company’s capabilities, improving confidence and reducing friction.
  • Strong UX and consistent branding build trust, which is especially important for industrial buyers evaluating equipment suppliers.
  • Faster performance and improved structure help users access information more efficiently, supporting better engagement across devices.
  • Enhanced search readiness prepares industrial companies to capture high-intent local and regional traffic.

Want Similar Results?

We help industrial suppliers and local businesses improve their digital presence through strategic website design, SEO, and user-focused optimization. Contact our Milwaukee digital marketing team to learn how a redesigned website can support your goals.

Frequently Asked Questions

What digital marketing services help industrial companies build trust online?

Clear website structure, strong UX, and foundational SEO help industrial businesses present information professionally and connect with buyers.

How long does it take to see improvements after a website redesign?

Most businesses see improvements in usability and engagement as soon as the updated site goes live, with search performance strengthening over the following months.

Why is UX important for industrial suppliers?

Industrial buyers need fast access to accurate information. A clean layout and intuitive navigation improve their ability to evaluate a supplier.

Should industrial businesses invest in technical SEO?

Yes. Technical SEO improves indexation, performance, and clarity, all of which are important for companies with detailed or specialized offerings.