Project Description

Background & Challenges

Background

Brew City Marketing partnered with Milwaukee-based Penta Software, a leader in construction management solutions, to modernize their user experience and improve how prospective buyers navigate complex software offerings. The client needed a clearer digital structure that better aligned with how decision-makers research industry platforms. This Milwaukee web design project required a strategic approach that balanced technical depth with accessible page architecture.

Challenges

  • Complex product ecosystem: Visitors struggled to understand Penta’s full platform due to a fragmented content structure.
  • Limited clarity in user journeys: Navigation did not guide audiences based on role, needs, or industry segment, reducing engagement.
  • Outdated design elements: The existing interface lacked the visual hierarchy expected of enterprise-level software providers.
  • Content scalability needs: As product offerings expanded, the client required a flexible framework for future growth.

Our Approach

Website Redesign & UX Architecture

  • Restructured top-level navigation to guide users by solution type and industry, making information easier to discover.
  • Created a cleaner layout with improved visual hierarchy, helping users distinguish key platform features.
  • After auditing site architecture, we aligned page templates to support scalable product and resource categories.

Content Strategy & Messaging Alignment

  • Shifted site messaging to emphasize audience roles and industry challenges, improving relevance and clarity.
  • Built structured page templates that allow Penta to showcase use cases more effectively.
  • Updated on-page content organization to align with real buyer questions and decision-making patterns.

Technical Optimization in WordPress

  • Implemented a modern WordPress framework to support future product updates and content expansion.
  • Improved backend organization to streamline ongoing maintenance by the client’s internal team.
  • Enhanced page load performance and accessibility to align with current usability standards.

Results

  • Improved user paths and readability across core product pages.
  • Stronger alignment between content, navigation, and buyer personas.
  • A more scalable WordPress environment that supports long-term digital growth.

Why It Matters for Construction Management Companies

  • Clear UX architecture helps construction management providers explain complex, feature-rich software in a way buyers can quickly understand.
  • Improved content structure supports stronger engagement from contractors, project managers, and enterprise decision-makers.
  • A modern website experience increases trust and credibility in an industry where reliability and clarity influence purchase decisions.
  • Optimized site organization helps businesses attract high-intent users searching for construction management solutions in Milwaukee and surrounding markets.

Want Similar Results?

We help construction management companies and B2B organizations strengthen their digital presence through strategic website design, SEO, and content development. Contact our Milwaukee digital marketing team to start your next project.

FAQs

What website design elements help construction management companies attract more leads?

Clear navigation, organized product pages, and well-defined user pathways help visitors quickly understand software capabilities.

How long does a website redesign take?

Most projects take several weeks to a few months, depending on the size, functionality needs, and content requirements.

What industries benefit from UX-driven website redesigns?

Any B2B software or service provider offering complex solutions benefits from clearer information architecture and updated design.

How does content structure affect user engagement?

Organized, role-based messaging helps users find what matters most to them, increasing time on site and interaction with key pages.

Is WordPress a good platform for enterprise software companies?

Yes. WordPress offers flexibility, scalability, and easy content management, making it a strong foundation for growing product ecosystems.