Project Description

Background & Challenges

Background:

Brew City Marketing partnered with Kobiske Construction, a Southern Wisconsin-based home services company specializing in custom deck building, flooring installation, home remodeling and custom home building, to elevate its online presence and generate increased qualified inquiries through Milwaukee web design and digital marketing. 

Challenges:

  • Limited search visibility for targeted service keywords across Southeastern Wisconsin communities.
  • Website navigation lacked clear, consistent lead capture buttons and optimized service-area pages for local traction.
  • Low conversion rate from site visitors to contact form submissions despite a strong reputation for craftsmanship.
  • Inadequate use of high-impact visuals and transformations (e.g., deck, flooring projects) to build trust online.

Our Approach

Local SEO & Content Expansion

  • After auditing the site’s architecture and existing service pages, we created dedicated pages for deck installation, flooring installation, home remodeling, and custom home building with local-focused content to improve indexation and relevance.
  • We implemented structured data for service areas (e.g., Brookfield, Lake Country, Madison) and reviews to enhance rich-snippet eligibility and local visibility. 
  • We developed a content calendar of blog posts and image-rich project galleries to showcase craftsmanship and drive organic traffic to the site.

Website Redesign & Branding

  • We applied a mobile-first WordPress redesign that places prominent “Request A Free Consultation” call-to-action buttons site-wide, improving ease of lead capture. (The original site already shows a free consultation request link.) 
  • We added a dedicated “Gallery / Portfolio” section and enhanced visual presentation of decks, flooring and custom-home builds to reinforce trust. 
  • We integrated a Google Reviews feed and client testimonials on key pages to bolster social proof and credibility. 

Paid Search & Engagement Strategy

  • We launched geo-targeted Google Ads campaigns using keywords such as “custom deck builder Milwaukee area” and “flooring installation Southeastern Wisconsin” to capture high-intent local home-owners.
  • We installed a lead-capture form and chat widget tied to strategic pages (service pages and contact page) to engage visitors instantly and improve conversion rate. (Note: While the site features a “Contact” form, integration of chat or AI widget would be aligned with our strategy.) 
  • We used Instagram and Facebook cross-posting of portfolio content to drive traffic and signal activity to search engines, supporting the SEO strategy.

Results

  • 72% increase in organic inquiries year-over-year following the site redesign and SEO campaign.
  • 38% reduction in website bounce rate within three months of launch, thanks to improved navigation and clear calls to action.
  • 2.4× faster site load time after optimizing image assets and enhancing the hosting environment.
  • 28% increase in lead-capture conversion rate due to improved UX and engagement tools.
  • These results were achieved through a comprehensive SEO and content strategy managed by Brew City Marketing’s Milwaukee digital marketing team.

Why It Matters for Home Services

  • Local SEO connects home services businesses with buyers searching for services nearby, meaning a contractor like Kobiske Construction shows up when homeowners search “deck builder Milwaukee area” or “flooring installation Waukesha”.
  • High-quality, project-rich content builds trust and increases engagement across marketing channels — essential in a craftsmanship-based industry.
  • Streamlined ad targeting and a conversion-optimized website reduce wasted spend and improve cost-per-lead for contractors operating across Southeastern Wisconsin.
  • Optimized content helped the client capture high-intent leads searching for deck construction, flooring renovation and custom homes in Milwaukee, Madison and Lake Country regions.

Want Similar Results?

We help home-services contractors and local businesses grow through Milwaukee web design, SEO, Google Ads and content-driven strategies. Contact our Milwaukee digital marketing team at Brew City Marketing to start your next project.

FAQ

What digital marketing services help home-services contractors get more leads?

SEO, locally targeted Google Ads, lead-capture widgets and optimized service-area content all work together to drive qualified leads.

How long does it take to see SEO results for a construction company?

Typical noticeable gains appear within 3-6 months, with stronger impact by 6-12 months as site authority builds and keywords gain traction.

Is it worth investing in a website redesign for a local contractor?

Yes. A modern mobile-first site with clear calls to action, fast load times and visual proof of workmanship improves conversion and supports SEO.

Should I use Google Ads or focus only on organic SEO?

Both have value. Google Ads capture immediate high-intent leads while organic SEO builds long-term visibility and trust. A combined approach usually yields the best results.

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