Project Description

Background & Challenges

Background

Brew City Marketing partnered with Eco Harmony Landscape & Design, a Brookfield-based landscaping company specializing in sustainable landscape design, installation, and maintenance, to modernize its online presence and highlight the brand’s environmentally conscious approach. The client needed a site that visually represented their craftsmanship while improving usability and local SEO visibility in the competitive Milwaukee landscaping market.

Challenges

  • An outdated website structure limited visibility for key services such as landscape design, hardscaping, and lawn care.
  • Low local SEO rankings for high-value keywords such as “Milwaukee landscape design” and “Brookfield landscaping company.”
  • Lack of conversion pathways, with no clear calls-to-action for consultations or design inquiries.
  • Minimal trust signals, making it harder for visitors to recognize experience, qualifications, and project quality.

Our Approach

Website Redesign & User Experience

  • Built a mobile-first WordPress website with streamlined navigation to guide users through services, sustainability focus, and portfolio examples.
  • Integrated clear Request a Quote and Contact forms across key pages to increase inquiries.
  • Added image galleries throughout to showcase project craftsmanship and diverse design styles.
  • Implemented fast-loading layouts and optimized alt text to enhance Core Web Vitals and accessibility.

Local SEO & Content Optimization

  • Restructured content around service-specific landing pages, including Landscape Design, Hardscape Installation, Softscape Services, Lighting, and Water Conservation.
  • Added geo-targeted keywords like “Brookfield landscape design” and “Milwaukee landscaping company” to improve local rankings.
  • Enhanced metadata, internal linking, and page titles for improved crawlability and relevance.
  • Created a consistent NAP (Name, Address, Phone) structure for Google Business Profile optimization.

Engagement & Conversion Strategy

  • Featured sustainability content to differentiate Eco Harmony within eco-friendly landscaping markets.
  • Integrated client testimonials and clear service overviews to build credibility and social proof.
  • Added FAQ accordion sections to answer common client questions about design timelines, materials, and environmental practices.
  • Developed intuitive CTAs that invite visitors to schedule consultations or view project examples.

Results

  • 78% increase in organic impressions within six months of launch.
  • 2x longer average session duration, showing stronger visitor engagement.
  • 35% more contact form submissions for consultation and design requests.
  • Faster site load time, achieving a 95+ PageSpeed score on desktop.

These measurable results were achieved through a comprehensive SEO and website redesign strategy managed by Brew City Marketing’s Milwaukee web design team.

Why It Matters for Landscaping Companies

  • A well-structured, visually rich website helps landscaping companies demonstrate craftsmanship and attract design-focused homeowners.
  • Local SEO improvements ensure visibility when clients search for services like “landscape design in Brookfield” or “Milwaukee sustainable landscaping.”
  • Engaging visuals and testimonials help build trust in competitive home-service markets.
  • By connecting sustainability messaging to design expertise, Eco Harmony now stands out as a go-to local expert for eco-friendly landscaping solutions.

Want Similar Results?

We help home service and landscaping businesses grow through SEO, website design, and digital marketing strategies tailored to local markets. Contact Brew City Marketing’s Milwaukee digital marketing team to start your next project today.

Frequently Asked Questions

What makes SEO important for landscaping companies?

SEO helps landscaping companies appear in local searches, connecting them with homeowners actively seeking design and installation services.

How long does it take to see results from a website redesign?

Most clients notice improved engagement and visibility within 3–6 months after implementing SEO-driven design updates.

What website features increase customer trust?

Testimonials, photo galleries, and clear contact options help establish credibility and encourage visitors to take action.

Can Brew City Marketing help with Google Business optimization?

Yes. Our Milwaukee SEO specialists help optimize Google Business Profiles for better local search visibility and lead generation.

Does Brew City Marketing specialize in websites for service-based businesses?

Absolutely. We design and optimize websites for home service professionals, contractors, and trade industries across Wisconsin.