Turning Point Renovation, a family- and veteran-owned home remodeling company, needed a new website that would do double duty: showcase their beautiful, high-quality work and engage clients in a meaningful way. With our help, they now have a custom WordPress website that accomplishes both.
In an effort to modernize the website’s aesthetic feel, we started by lightening up Turning Point’s color palette. Now, the website has a white and orange color scheme that is as modern as it is beautiful. Next, we honed in on improving the site’s technical functionality by optimizing each page and post for search engine optimization (SEO), improving navigation, and implementing a fully-responsive design. Finally, we created a project diary that would help the business owners engage with their clients. Through the forum, or project diary, the client can interact with his customers by posting project photos and answering remodeling-related questions.