When people in southeastern Wisconsin need heating and cooling repair, there’s only one person they call: “The Man in the Red Van!” This is the tagline of Quality Heating & Sheet Metal Company, Inc, a provider of quality HVAC services in Wisconsin since 1967. When Quality Heating needed a redesign of their website, Brew City Marketing stepped in to help.
As always, our focus began with design. We improved the design aesthetic by highlighting Quality’s signature red and blue. We also added project photos to not only tell their brand’s story, but to increase user confidence. Next, we turned our attention to the navigation. We wrote custom copy, reorganized the navigation and completed on-page SEO. As a result, the page is easy to navigate and provides a much more seamless experience for the end-user. Finally, we added our custom ReviewFlow program to help Quality Heating increase their online reach and help manage their online reputation. All in all, our efforts helped Quality Heating increase their organic traffic by a whopping 116%.