Ever stop to wonder who’s behind the bright, flashing LED displays you see on the bus or on the scoreboard at baseball games? Based in Texas, IP Displays is a leading manufacturer of smart LED signs and smart LED signage players. When IP Displays needed help modernizing and streamlining its website, Brew City Marketing stepped in with solutions designed to spotlight the company’s unique products and offerings.
To properly present the hundreds of products that IP Displays offers, we began the website transformation by organizing those products in a custom product carousel that’s as frictionless to peruse for the end-user as it is for the team to update on the back-end. Next, we skinned our branded design onto a fully-responsive WordPress CMS and completed on-page SEO to improve overall organic search and brand recognition. Now IP Displays has a polished new website that’s as visually engaging as it is functional.