Equips provides equipment management solutions, continuously developing services that are intentionally built around the unique needs of their clients. Specializing in industries such as banking and healthcare, they deliver top-quality support for companies navigating all aspects of the most current technology.
Equips came to Brew City Marketing for a website redesign to align with their new branding initiatives. The intention was to make their goals of providing their customers with more software and technology support evident for website visitors and increase the traffic to their site.
- Updated copy with clear calls to action to inspire visitors to sign up for new services.
- Incorporated new colors and fonts to modernize the overall voice and look of the brand.
- Provided on-page SEO to boost Google ranks and stand out in their field.
- Connected the website to Google Analytics to keep track of website visitors and inherently valuable data.
- Worked with the client to build a calculator that communicates pricing based on the services the customer is interested in signing up for.
- Organized menu so navigation to specific information is straightforward for visitors.
- Built in the ability for visitors to sign up and submit payments for services directly through the website.