/Tag: seo

7 Reasons to Invest in SEO

Let me guess: You’ve heard that “SEO is dead” or that “good” websites don’t need SEO. Wrong and wrong again. As long as there are search engines, SEO will be a critical component of any successful digital marketing mix. If you’re not already using search engine optimization, here are just seven reasons to invest in SEO today: Cost-effectiveness – Dollar for dollar, SEO is one of the most cost-effective marketing strategies available. Unlike cold-calling and “spray and pray” outbound marketing campaigns, SEO is an inbound [...]