Internet Marketing Milwaukee

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How to Bring Local and Contextual Search Together

Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware of them, many internet marketers aren’t using these features to their fullest potential. Local search, of course, just means using geographic keywords within your pages to attract buyers from your area. And contextual search refers to Google’s ever-increasing ability to go beyond simple keyword matches to determine searcher intent. A smart way to make the [...]

By | 2016-08-30T10:25:46+00:00 April 16th, 2016|Milwaukee Internet Marketing, Milwaukee SEO|Comments Off on How to Bring Local and Contextual Search Together

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

How to Make the Most of Local Search

In the ever-shifting sands of local SEO, it can be hard for small businesses to know how to make the most of local search. And, it doesn’t help that Google released yet another update just a few months ago, which makes understanding the current landscape of local search ranking factors even more dicey. Even so, there  are still some golden rules that local businesses can confidently use to dominate local search, regardless of the latest Google shakeup. 5 Do’s Following these do’s can dramatically affect [...]

By | 2016-01-30T08:27:43+00:00 February 17th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing|Comments Off on How to Make the Most of Local Search

5 Stats That Show Mobile Marketing Rules Local Marketing

We knew that mobile marketing would be the biggest online marketing trend to watch for in 2015 (which is why we wrote about it here), but even we didn’t realize just how important mobile marketing would become for local marketing. We have to admit, some of these numbers even surprised us. New statistics show just how vital having a mobile-friendly website is for local businesses, and here are some of the most interesting findings: Mobile devices now account for 60% of all Internet traffic. Now [...]

By | 2016-01-04T17:35:24+00:00 January 19th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Milwaukee Responsive Web Design, Mobile Web Design Milwaukee|Comments Off on 5 Stats That Show Mobile Marketing Rules Local Marketing

Get Answers to Your Most Important Marketing Questions

Ever wish you had your own personal panel of advertising experts that you could tap for insider-only insights on how to market your business online, in print and via direct mail? Well, now's your chance: Our own Mark Dalnodar will help lead an advertising panel discussion on January 27th at the Better Business Bureau of Wisconsin office in Milwaukee that will include advertising industry experts across a wide range of advertising distribution channels. Seating is limited, so RSVP here soon for the opportunity to ask [...]

By | 2016-01-05T18:00:04+00:00 January 7th, 2016|Internet Marketing Milwaukee, Milwaukee Community Events, Milwaukee Internet Marketing, Milwaukee SEO|Comments Off on Get Answers to Your Most Important Marketing Questions

3 Local Business Marketing Trends for 2016

The new year is here, so if you haven’t already shored up your local marketing business plan, now is the time to tick that box off your to-do list. As the buy local movement continues to grow, so does the need for a smart local marketing plan that engages your consumers where they are: online. Here are three of the biggest internet marketing trends we see affecting local businesses in 2016. Some may seem like oldies, but that’s because they’re goodies, and the fact that [...]

By | 2016-01-05T18:17:14+00:00 January 5th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Milwaukee Responsive Web Design, Milwaukee SEO|Comments Off on 3 Local Business Marketing Trends for 2016

New SEO Means Getting Back to Basics

Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]

By | 2015-12-04T16:24:20+00:00 December 15th, 2015|Milwaukee Internet Marketing, Milwaukee SEO, Milwaukee Web Development|Comments Off on New SEO Means Getting Back to Basics

What To Do About Negative Reviews

When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad online reviews and negative social messaging? Here are a few tips: Have a plan in place to catch issues early. If you get a bad review, you should address it as soon as possible. That means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking [...]

By | 2015-11-09T18:33:10+00:00 November 17th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Milwaukee SEO, Social Media Milwaukee|Comments Off on What To Do About Negative Reviews

Don’t Leave Direct Mail Out of Your Local Marketing Plans

Sometimes search engine marketers like ourselves forget how important direct mail still is for most small business local marketing plans. In fact, according to MarketingProfs, 43% of local retail advertising dollars go to direct mail, and the majority (76%) of small business owners include both print and digital marketing in their marketing mix. Obviously, it must be working if nearly 3/4ths of business owners are paying for it! So, how can business owners get the customized communications and fat ROIs from direct mail that local [...]

By | 2015-08-05T18:35:56+00:00 November 15th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Web Design Milwaukee|Comments Off on Don’t Leave Direct Mail Out of Your Local Marketing Plans

Try List Segmentation for More Targeted Local Marketing

The results are in: The old days of “spray and pray” direct marketing campaigns are gone. Mobile platforms and improved mobile marketing analytics mean that local marketers can more efficiently use segmented communications and social messaging for increased ROI in targeted local marketing campaigns. So, how can businesses capitalize on these opportunities, and how should they break up their contact lists to make their marketing messages more effective? Here are just a few ideas: If you have more than one location, connect with your customers [...]

By | 2015-08-05T18:36:07+00:00 October 15th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Web Design Milwaukee|Comments Off on Try List Segmentation for More Targeted Local Marketing
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