Here is a simple checklist designed to help you optimize your Facebook Business Page by choosing the right settings and effectively set up each feature.

Set Cover Photo

  • Photo size: 851 X 315 pixels
  • Image should represent your brand personality
  • Do not include price, contact information or any other forbidden content

Upload Your Profile Picture

  • Photo size: 180 X 180 pixels, scaled down to 32 X 32 pixels for thumbnail
  • Use logo or icon – whichever fits better into a square
  • Test profile picture and thumbnail to ensure they are sharp and easy to see

Check Business Classification

  • Check to make sure your business is classified correctly
  • Go to “Manage” at the top of the page and scroll down to “Edit Page.” Choose “Basic Information” from the list on the left and choose the correct category and subcategory.
  • Check to make sure your business information is correct
  • Check contact information, business hours, address and other basic information for accuracy

Arrange Apps in Views and Apps Toolbar

  • Choose to 12 apps to be placed at the top of your page
  • Arrange all apps according to relevance and importance to lead generation
  • Edit images that represent each app

Create Milestones

  • Add noteworthy events such as store grand openings, dates in which goals were met, special awards and other notable dates in your company’s history
  • Choose “Milestone” in the status update box and post information and/or multimedia. To post a milestone in the past, select a point on the Timeline
  • Add additional milestones as they take place

Choose Whether or Not You Want Direct Messaging

  • Decide whether or not you want your fans or customers to be able to contact you directly through messaging
  • If you so choose, turn of messages by un-checking the “Messages” check box under “Manage”

Highlight and Pin Important Content

  • To highlight an item, hover over the post and click the star icon
  • To pin an item, hover over the post and click the pencil to select “Pin to Top”
  • Keep promotions pinned and running every 7 days