Carpet Factory Outlet is a homegrown carpet store boasting outlet prices and fantastic customer service. Their old website was lackluster and did little to tell their story or bring traffic into their store. With Brew City’s help, Carpet Factory Outlet now has a superlative new website that is as beautiful as it is capable of generating leads.
Carpet Factory’s old website lacked content, so we added punchy, SEO-ready copy designed to highlight their main profit centers including wood, ceramic and luxury vinyl tile. Next, we designed the homepage around those same profit centers, adding numerous callouts and visual cues to help draw in customers and keep them wanting more. Finally, we built the website itself, making sure to focus on accessibility and responsiveness to improve conversions and bounce rates. Carpet Factory Outlet now has an amazing online presence that engages the end-user and calls attention to their strengths in a competitive market.