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4 Important Google Analytics Metrics

Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how many pages they’ve visited are just the tip of the analytics iceberg, and the volume of information can make it a confusing experience for many users. While Google Analytics is an excellent source of data about your website, figuring out what the numbers mean and whether or not your website is successful can be difficult. [...]

By | 2018-03-08T11:16:27+00:00 May 25th, 2017|Milwaukee Internet Marketing, Milwaukee SEO, Web Design Milwaukee|Comments Off on 4 Important Google Analytics Metrics

How to Handle Negative Online Reviews

Your online reputation, or what people find when they Google you, is one of your most valuable assets. The bad news is that not everyone has a perfect online reputation. The good news? There’s a lot you can do to change that. Here are a few tips: Have a plan to catch issues early Address bad reviews as soon as possible. This means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking time to inventory [...]

By | 2018-03-08T12:13:17+00:00 December 7th, 2016|Milwaukee Internet Marketing, Milwaukee Responsive Web Design, Web Design Milwaukee|Comments Off on How to Handle Negative Online Reviews

How To Know If Your Social Media Strategy Is Working

So - you’ve crafted a social media strategy, created quality content people will love, and optimized your content for social platforms. You’ve implemented your strategy with high hopes. But how can you be sure if it’s working? While determining social media “success” is not an exact science, there are a few indicators that may help you determine if your strategy is indeed succeeding. Here are just a few of them. Website Traffic Website traffic is a quick and easy indicator of social media success. If [...]

By | 2018-03-08T12:20:13+00:00 November 16th, 2016|Social Media Milwaukee, Web Design Milwaukee|Comments Off on How To Know If Your Social Media Strategy Is Working

5 Eternal SEO Truths

Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. Here are our top 5 Eternal SEO Truths: Results are not immediate, nor are they permanent Search engine algorithms take time to index content, which usually means you won’t see a return on your investment for six months or more. Additionally, because search engine algorithms are constantly evolving to bring better and faster results to [...]

By | 2018-03-08T13:27:32+00:00 October 19th, 2016|Milwaukee SEO, Social Media Optimization, Web Design Milwaukee|Comments Off on 5 Eternal SEO Truths

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

5 Things That Make Loading Your Web Pages a Pain

Customers and search engines alike hate web pages that load slowly. Here are five different web design and hosting choices that can slow your website to a crawl. Ignoring the technical details Some bargain-basement web design teams will neglect details like browser caching and compression options. These features may not seem like much individually, but in the aggregate they can dramatically alter load times. Using long video clips Video can be great for telling a story or engaging visitors, but keep your clips short—unless you [...]

By | 2016-08-30T10:33:41+00:00 March 12th, 2016|Brookfield Web Design, Milwaukee Web Design, Waukesha Web Design, Web Design Milwaukee, Web Design Waukesha|Comments Off on 5 Things That Make Loading Your Web Pages a Pain

Can Creativity Hurt Your Web Design?

Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website? In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, [...]

By | 2016-08-30T10:38:02+00:00 March 12th, 2016|Brookfield Web Design, Milwaukee Web Design, Milwaukee Web Development, Waukesha Web Design, Web Design Milwaukee, Web Design Waukesha|Comments Off on Can Creativity Hurt Your Web Design?

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]

Don’t Leave Direct Mail Out of Your Local Marketing Plans

Sometimes search engine marketers like ourselves forget how important direct mail still is for most small business local marketing plans. In fact, according to MarketingProfs, 43% of local retail advertising dollars go to direct mail, and the majority (76%) of small business owners include both print and digital marketing in their marketing mix. Obviously, it must be working if nearly 3/4ths of business owners are paying for it! So, how can business owners get the customized communications and fat ROIs from direct mail that local [...]

By | 2015-08-05T18:35:56+00:00 November 15th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Web Design Milwaukee|Comments Off on Don’t Leave Direct Mail Out of Your Local Marketing Plans

Try List Segmentation for More Targeted Local Marketing

The results are in: The old days of “spray and pray” direct marketing campaigns are gone. Mobile platforms and improved mobile marketing analytics mean that local marketers can more efficiently use segmented communications and social messaging for increased ROI in targeted local marketing campaigns. So, how can businesses capitalize on these opportunities, and how should they break up their contact lists to make their marketing messages more effective? Here are just a few ideas: If you have more than one location, connect with your customers [...]

By | 2015-08-05T18:36:07+00:00 October 15th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Web Design Milwaukee|Comments Off on Try List Segmentation for More Targeted Local Marketing
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