Word of mouth, social proof, and popularity have always been a key to success in business. Today, that involves online reviews. And while online reviews are vital to any business, they are especially important in the local arena. Numerous studies have proven that customer reviews can mean the difference between success and failure for your business. For example: Did you know that positive comments from customers produce an average increase in sales of 18%? Or that consumers are likely to spend 31% more because of [...]
You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important tool for local businesses who want to find customers online. We recently sat down with our SEO expert, Austin, to discuss the basics of Schema, the outlook of Schema in the next year, and why as a local business you should be implementing this strategy in your SEO efforts. Enjoy! Nick: So, let’s start at the [...]
What is ROI? Return on Investment. You've probably heard the term many times in business. Simply put, it’s the profitability of an investment compared to the original cost. When it comes to advertising, it’s important to evaluate ROI so that you can invest more of your budget into the channels that are reaping the highest return. We know that social media may seem overwhelming or unnecessary to some small business owners. However, we can promise you that it is neither! Social media needs to be [...]
For the uninitiated, LinkedIn is a social network for the business community. LinkedIn provides a way for professionals to connect, making for a frictionless exchange of ideas, knowledge and job opportunities. Should your brand be on LinkedIn? Yes - unequivocally. Here are just a few of the reasons why. It's Not Dying With 433 million users and an average of 2 new members joining every second, LinkedIn is the third most popular social network on the web. With a fresh new desktop redesign, smarter [...]
Thanks for reading the latest post in our original blog series Why WordPress. Next up, we’re talking about how WordPress increases the efficiency of your website by allowing you to have multiple users. Miss our last post? Head to the blog! Scrolling through our portfolio, you may notice that some websites are image-heavy while others are sparser. Some feature rich typography, while others showcase the work of a talented digital artist. Every website is different, creating a unique visual link to each brand represented. What [...]
Social media was once frowned upon in the workplace, but today many employers are encouraging their employees to assist in this important endeavor. Whether they are blogging, tweeting, posting or pinning, engaging on these sites in becoming vital to businesses today. Even more important, monitoring these sites is crucial for success. Don’t believe me, just take a look at some of these monumental social media fails from 2014: 1. US Airways failed twice on Twitter last year, once with an inappropriate picture tweeted to a [...]
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