Social Media Milwaukee

I've met plenty of small business owners that consider social media marketing an unproductive use of their time. Meaning there are plenty of companies out there still not participating in social media.  In this blog post, we'll describe five ways social media is working for small business owners that recognize the vital role it plays in marketing. Recruiting Top Talent In A Tight Market A great company can't function without great employees. Small businesses face the same problem large companies do: finding and keeping talented [...]

Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]

The Fans & Critics Over the years, Facebook advertising has developed its fans and critics. There are some entrepreneurs who have built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Furthermore, Facebook has some key benefits that most other platforms simply can’t rival. [...]

When it comes to social media, every business wants to have an engaged audience and extensive reach. You work hard to get your brand in front of potential customers so likes, comments, and shares feel great. Contrastingly, a lack of likes, comments, and shares makes you feel like you’re doing everything wrong. If people are unfollowing your brand on social media, there’s a good reason why. Check out our top four reasons why users may be unfollowing your brand. #4 Your Content is Too Boring [...]

So - you’ve crafted a social media strategy, created quality content people will love, and optimized your content for social platforms. You’ve implemented your strategy with high hopes. But how can you be sure if it’s working? While determining social media “success” is not an exact science, there are a few indicators that may help you determine if your strategy is indeed succeeding. Here are just a few of them. Website Traffic Website traffic is a quick and easy indicator of social media success. If [...]