Social Media Milwaukee

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Should B2B Companies Use Social Media?

Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]

By |2018-03-08T10:32:11+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on Should B2B Companies Use Social Media?

Social Media Strategy for Small Businesses in 2018

Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can use social media to know and target their customers better than ever before, from their zip codes to the websites they regularly visit to the products they are interested in buying. Are you ready to make the most of this tool for your small business? Today, we encourage you to set aside just 10-15 minutes [...]

By |2018-03-16T12:43:50+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on Social Media Strategy for Small Businesses in 2018

4 Benefits of Facebook Advertising for Small Businesses

The Fans & Critics Over the years, Facebook advertising has developed its fans and its critics. There are some entrepreneurs who’ve built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Still, Facebook has some key benefits that most other platforms simply can’t rival. [...]

By |2018-03-08T10:47:24+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on 4 Benefits of Facebook Advertising for Small Businesses

2 Important Steps to Grow Your Instagram Page

Many businesses find Instagram confusing or a waste of time. However, with 600 million monthly users it remains an extremely popular, visually centered social platform that is fun, fast and easy to use. If your business isn’t using the platform or is having a hard time building a following, this post is for you. Here are the 2 important steps your company needs to take to grow an engaged audience ready to buy your product or service. Effectively Use Hashtags This is the most important [...]

By |2018-03-08T10:28:12+00:00April 24th, 2017|Social Media Milwaukee, Social Media Optimization|Comments Off on 2 Important Steps to Grow Your Instagram Page

4 Reasons People Are Unfollowing Your Brand

When it comes to social media, every business wants to have an engaged audience and extensive reach. You work hard to get your brand in front of potential customers so likes, comments, and shares feel great. Contrastingly, a lack of likes, comments, and shares makes you feel like you’re doing everything wrong. If people are unfollowing your brand on social media, there’s a good reason why. Check out our top four reasons why users may be unfollowing your brand. #4 Your Content is Too Boring [...]

By |2018-03-08T11:50:55+00:00April 19th, 2017|Milwaukee Internet Marketing, Social Media Milwaukee, Social Media Optimization|Comments Off on 4 Reasons People Are Unfollowing Your Brand

How To Know If Your Social Media Strategy Is Working

So - you’ve crafted a social media strategy, created quality content people will love, and optimized your content for social platforms. You’ve implemented your strategy with high hopes. But how can you be sure if it’s working? While determining social media “success” is not an exact science, there are a few indicators that may help you determine if your strategy is indeed succeeding. Here are just a few of them. Website Traffic Website traffic is a quick and easy indicator of social media success. If [...]

By |2018-03-08T12:20:13+00:00November 16th, 2016|Social Media Milwaukee, Web Design Milwaukee|Comments Off on How To Know If Your Social Media Strategy Is Working

How to Optimize Your Content for Social Media

We often hear about website and search engine optimization, but social media optimization (SMO) has not quite reached the same level of importance or urgency. But make no mistake: optimizing your website’s content for social media is an important step in building brand authority and increasing awareness of your business or products. Steps for Optimizing Your Content: Prepare your site for sharing on social media channels The first step to optimizing your content for social media is making sure your site itself is shareable. One [...]

By |2018-03-08T13:53:43+00:00September 21st, 2016|Milwaukee Internet Marketing, Social Media Milwaukee, Social Media Optimization|Comments Off on How to Optimize Your Content for Social Media

Why Your Business Needs a Social Media Policy

If you’re actively trying to build your business’ social media presence (which you should be!), it can be tempting to encourage your employees to champion your business and just let them loose online. Unfortunately, much like other highly traveled highways, the road to social media mishaps is paved with plenty of good intentions. Before one of your well-intentioned employees posts something online that could damage your profit margins, consider putting a social media policy in place. Doing so can protect your business in multiple ways, [...]

By |2016-08-30T11:00:59+00:00March 2nd, 2016|Social Media Milwaukee|Comments Off on Why Your Business Needs a Social Media Policy

What To Do About Negative Reviews

When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad online reviews and negative social messaging? Here are a few tips: Have a plan in place to catch issues early. If you get a bad review, you should address it as soon as possible. That means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking [...]

By |2015-11-09T18:33:10+00:00November 17th, 2015|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Milwaukee SEO, Social Media Milwaukee|Comments Off on What To Do About Negative Reviews

Do You Need a Social Media Marketing Plan?

When you’re allocating your media dollars, deciding whether or not you should include a social media marketing plan can be tough. On the one hand, according to a 2013 Gallup survey, 35% of American consumers’ purchasing decisions are influenced to some degree by social media. But then again, that same survey revealed that 62% of Americans don’t think that their purchasing decisions are influenced at all by social media. So, what’s a smart marketer to do? Although there are no firm answers, the best way [...]

By |2015-08-05T18:36:25+00:00August 15th, 2015|Social Media Milwaukee, Web Design Milwaukee|Comments Off on Do You Need a Social Media Marketing Plan?
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