I've met plenty of small business owners that consider social media marketing an unproductive use of their time. Meaning there are plenty of companies out there still not participating in social media.  In this blog post, we'll describe five ways social media is working for small business owners that recognize the vital role it plays in marketing. Recruiting Top Talent In A Tight Market A great company can't function without great employees. Small businesses face the same problem large companies do: finding and keeping talented [...]

What is ROI? Return on Investment. You've probably heard the term many times in business. Simply put, it’s the profitability of an investment compared to the original cost. When it comes to advertising, it’s important to evaluate ROI so that you can invest more of your budget into the channels that are reaping the highest return. We know that social media may seem overwhelming or unnecessary to some small business owners. However, we can promise you that it is neither! Social media needs to be [...]

Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]

Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can use it to know and target their customers better than ever before, from their zip codes to the websites they regularly visit to the products they are interested in buying. Are you ready to make the most of this tool for your small business? Today, we encourage you to set aside just 10-15 minutes to [...]

The Fans & Critics Over the years, Facebook advertising has developed its fans and critics. There are some entrepreneurs who have built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Furthermore, Facebook has some key benefits that most other platforms simply can’t rival. [...]

Many businesses find Instagram confusing or a waste of time. However, with 600 million monthly users it remains an extremely popular, visually centered social platform that is fun, fast and easy to use. If your business isn’t using the platform or is having a hard time building a following, this post is for you. Here are the 2 important steps your company needs to take to grow an engaged audience ready to buy your product or service. Effectively Use Hashtags This is the most important [...]

When it comes to social media, every business wants to have an engaged audience and extensive reach. You work hard to get your brand in front of potential customers so likes, comments, and shares feel great. Contrastingly, a lack of likes, comments, and shares makes you feel like you’re doing everything wrong. If people are unfollowing your brand on social media, there’s a good reason why. Check out our top four reasons why users may be unfollowing your brand. #4 Your Content is Too Boring [...]

  For the uninitiated, LinkedIn is a social network for the business community. LinkedIn provides a way for professionals to connect, making for a frictionless exchange of ideas, knowledge and job opportunities. Should your brand be on LinkedIn? Yes - unequivocally. Here are just a few of the reasons why. It's Not Dying With 433 million users and an average of 2 new members joining every second, LinkedIn is the third most popular social network on the web. With a fresh new desktop redesign, smarter [...]

So - you’ve crafted a social media strategy, created quality content people will love, and optimized your content for social platforms. You’ve implemented your strategy with high hopes. But how can you be sure if it’s working? While determining social media “success” is not an exact science, there are a few indicators that may help you determine if your strategy is indeed succeeding. Here are just a few of them. Website Traffic Website traffic is a quick and easy indicator of social media success. If [...]

We often hear about website and search engine optimization, but social media optimization (SMO) has not quite reached the same level of importance or urgency. But make no mistake: optimizing your website’s content for social media is an important step in building brand authority and increasing awareness of your business or products. Steps for Optimizing Your Content: Prepare your site for sharing on social media channels The first step to optimizing your content for social media is making sure your site itself is shareable. One [...]