Milwaukee Web Development

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Website Builder Shootout: Weebly vs. Squarespace vs. WordPress

So you have a business, you have a product or service, and now you need a website. Where do you go from here? There are numerous website builders out there, but which one is the best for your needs? We’re here today to highlight the pros and cons of the 3 major website builder platforms: Weebly, Squarespace, and WordPress. Squarespace Squarespace is a website building solution that is visually appealing and works well with many types of businesses. It’s an all-in-one solution which includes everything [...]

By |2018-03-08T11:12:33+00:00June 26th, 2017|Milwaukee Web Design, Milwaukee Web Development|Comments Off on Website Builder Shootout: Weebly vs. Squarespace vs. WordPress

5 Signs It’s Time for a Website Redesign

We’re in our seventh year of business and we’re hard at work on the 6th redesign of our website. While we don’t advise that our clients get a new website as often as we’ve done, it’s never a bad idea to consider an update. But when’s the right time to make a move? Here are 5 sure signs it’s time for a website redesign. Your website looks outdated Visitors have certain expectations of company websites, including a modern look and feel and user-friendly navigation. If [...]

By |2018-03-08T13:41:18+00:00October 12th, 2016|Milwaukee Web Design, Milwaukee Web Development, Mobile Web Design Milwaukee, WordPress|Comments Off on 5 Signs It’s Time for a Website Redesign

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

Can Creativity Hurt Your Web Design?

Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website? In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, [...]

By |2016-08-30T10:38:02+00:00March 12th, 2016|Brookfield Web Design, Milwaukee Web Design, Milwaukee Web Development, Waukesha Web Design, Web Design Milwaukee, Web Design Waukesha|Comments Off on Can Creativity Hurt Your Web Design?

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]

New SEO Means Getting Back to Basics

Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]

By |2015-12-04T16:24:20+00:00December 15th, 2015|Milwaukee Internet Marketing, Milwaukee SEO, Milwaukee Web Development|Comments Off on New SEO Means Getting Back to Basics

Why Should Milwaukee Small Businesses Choose a Milwaukee Web Design Company?

As web-savvy internet marketers, we understand the allure of tapping a global marketplace to meet your business needs. But, as business owners ourselves, we also recognize that sometimes it’s better to source your services from your local economy rather than trying to outsource it online. If you’re a Milwaukee business owner in the market for a new website, consider this: A Milwaukee web design company will know your market, intimately. A good web site speaks through colors, words, and myriad other design elements that resonate [...]

7 Reasons to Invest in SEO

Let me guess: You’ve heard that “SEO is dead” or that “good” websites don’t need SEO. Wrong and wrong again. As long as there are search engines, SEO will be a critical component of any successful digital marketing mix. If you’re not already using search engine optimization, here are just seven reasons to invest in SEO today: Cost-effectiveness – Dollar for dollar, SEO is one of the most cost-effective marketing strategies available. Unlike cold-calling and “spray and pray” outbound marketing campaigns, SEO is an inbound [...]

Add Mobile Payments to Your Website

According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day. What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to [...]

New Google “Mobile Friendly” Algorithm To Reward Sites Beginning April 21

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. Mobile-Friendly Web Sites To Rank Better In Mobile Search

By |2015-08-05T18:40:02+00:00April 2nd, 2015|Milwaukee Responsive Web Design, Milwaukee Web Design, Milwaukee Web Development, Milwaukee Website Redesign, Mobile Web Design Milwaukee, Web Design Milwaukee|Comments Off on New Google “Mobile Friendly” Algorithm To Reward Sites Beginning April 21
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