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CONFESSIONS OF AN HONEST WEB MARKETER

I shouldn’t even be writing this right now. But I had to - I just had to. I literally had 3 different clients tell me horror stories this week that made me mad. Very mad. As I was sharing these stories with my business partner, I had the idea to start sharing these stories with you. The title for this series of blogs came to me at the same time: “Confessions of an Honest Web Marketer.” I hope you don’t see it as a pompous [...]

By |2018-03-08T11:25:53-06:00May 1st, 2017|Milwaukee Web Design, Internet Marketing Milwaukee|Comments Off on CONFESSIONS OF AN HONEST WEB MARKETER

5 Signs It’s Time for a Website Redesign

We’re in our seventh year of business and we’re hard at work on the 6th redesign of our website. While we don’t advise that our clients get a new website as often as we’ve done, it’s never a bad idea to consider an update. But when’s the right time to make a move? Here are 5 sure signs it’s time for a website redesign. Your website looks outdated Visitors have certain expectations of company websites, including a modern look and feel and user-friendly navigation. If [...]

By |2018-03-08T13:41:18-06:00October 12th, 2016|Milwaukee Web Design, Milwaukee Web Development, Mobile Web Design Milwaukee, WordPress|Comments Off on 5 Signs It’s Time for a Website Redesign

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

By |2016-08-30T10:29:01-05:00April 12th, 2016|Milwaukee Web Design, Internet Marketing Milwaukee, Milwaukee Web Development|Comments Off on One Thing You Must Know About Your Customers

5 Things That Make Loading Your Web Pages a Pain

Customers and search engines alike hate web pages that load slowly. Here are five different web design and hosting choices that can slow your website to a crawl. Ignoring the technical details Some bargain-basement web design teams will neglect details like browser caching and compression options. These features may not seem like much individually, but in the aggregate they can dramatically alter load times. Using long video clips Video can be great for telling a story or engaging visitors, but keep your clips short—unless you [...]

By |2016-08-30T10:33:41-05:00March 12th, 2016|Milwaukee Web Design|Comments Off on 5 Things That Make Loading Your Web Pages a Pain

Can Creativity Hurt Your Web Design?

Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website? In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, [...]

By |2016-08-30T10:38:02-05:00March 12th, 2016|Milwaukee Web Design, Milwaukee Web Development|Comments Off on Can Creativity Hurt Your Web Design?

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]

By |2016-01-28T18:41:36-06:00February 3rd, 2016|Milwaukee Web Design, Milwaukee Responsive Web Design, Milwaukee Web Development, Mobile Web Design Milwaukee|Comments Off on Your Website Is an Investment, Not an Expense

Why Should Milwaukee Small Businesses Choose a Milwaukee Web Design Company?

As web-savvy internet marketers, we understand the allure of tapping a global marketplace to meet your business needs. But, as business owners ourselves, we also recognize that sometimes it’s better to source your services from your local economy rather than trying to outsource it online. If you’re a Milwaukee business owner in the market for a new website, consider this: A Milwaukee web design company will know your market, intimately. A good web site speaks through colors, words, and myriad other design elements that resonate [...]

The Components of SEO

Do you know what SEO is? I mean really know? Or do you know a few buzzwords and catchphrases about search engine optimization and hope that your “website guy” understands the rest? Understanding how search engine optimization works as part of a cohesive internet marketing plan is vital to succeeding online. So, here are some key terms and tactics you should know: Ranking Reports You probably already know that the #1 goal of SEO is to get your website to be the top search return [...]

By |2015-09-15T17:53:14-05:00September 4th, 2015|Milwaukee SEO, Milwaukee Web Design, Internet Marketing Milwaukee|Comments Off on The Components of SEO

We Now Offer E-commerce Design Services!

We’re thrilled to announce our new partnership with Bigcommerce, an ecommerce platform that will allow us to create killer e-stores for our clients! We know that setting up a good e-commerce website takes a lot of experience and hard work, and up until recently, it was simply out of reach for a lot of smaller business who were long on talent and gumption but short on marketing dollars. Our new partnership changes that. Building on Bigcommerce’s well-tested and uber-functional e-store platform, we can now give [...]

By |2015-11-03T22:43:20-06:00June 15th, 2015|Milwaukee Website Redesign, Milwaukee Web Design|Comments Off on We Now Offer E-commerce Design Services!

Add Mobile Payments to Your Website

According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day. What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to [...]

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