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What Exactly Is Schema?

What Exactly Is Schema? Structured data is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates to your website. Here is an easy illustration that shows a few common structured data points.   [...]

By |2019-11-06T13:27:39-06:00July 24th, 2018|Milwaukee SEO|Comments Off on What Exactly Is Schema?

What You Need to Know About Schema

You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important tool for local businesses who want to find customers online. We recently sat down with our SEO expert, Austin, to discuss the basics of Schema, the outlook of Schema in the next year, and why as a local business you should be implementing this strategy in your SEO efforts. Enjoy! Nick: So, let’s start at the [...]

By |2019-11-06T14:23:54-06:00June 14th, 2018|Milwaukee SEO|Comments Off on What You Need to Know About Schema

The Google Map Pack

What is the Google Map Pack? The three local listings that sit above the organic results of a search engine results page, Google introduced the map pack, also known as the 3 pack, back in 2015. Depending on what you search for through Google, the system will often decide that you’re looking for a local business. When that occurs, the map pack will show three local companies at the top of the results page. Getting into this map pack can drive large amounts of traffic [...]

By |2019-03-28T13:37:35-05:00January 11th, 2018|Milwaukee SEO|Comments Off on The Google Map Pack

4 Important Google Analytics Metrics

Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how many pages they’ve visited are just the tip of the analytics iceberg, and the volume of information can make it a confusing experience for many users. While Google Analytics is an excellent source of data about your website, figuring out what the numbers mean and whether or not your website is successful can be difficult. [...]

By |2021-06-24T17:01:15-05:00May 25th, 2017|Milwaukee SEO|Comments Off on 4 Important Google Analytics Metrics

5 Eternal SEO Truths

Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. Here are our top 5 Eternal SEO Truths: Results are not immediate, nor are they permanent Search engine algorithms take time to index content, which usually means you won’t see a return on your investment for six months or more. Additionally, because search engine algorithms are constantly evolving to bring better and faster results to [...]

By |2018-03-08T13:27:32-06:00October 19th, 2016|Milwaukee SEO|Comments Off on 5 Eternal SEO Truths

How to Bring Local and Contextual Search Together

Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware of them, many internet marketers aren’t using these features to their fullest potential. Local search, of course, just means using geographic keywords within your pages to attract buyers from your area. And contextual search refers to Google’s ever-increasing ability to go beyond simple keyword matches to determine searcher intent. A smart way to make the [...]

By |2016-08-30T10:25:46-05:00April 16th, 2016|Milwaukee SEO|Comments Off on How to Bring Local and Contextual Search Together

Get Answers to Your Most Important Marketing Questions

Ever wish you had your own personal panel of advertising experts that you could tap for insider-only insights on how to market your business online, in print and via direct mail? Well, now's your chance: Our own Mark Dalnodar will help lead an advertising panel discussion on January 27th at the Better Business Bureau of Wisconsin office in Milwaukee that will include advertising industry experts across a wide range of advertising distribution channels. Seating is limited, so RSVP here soon for the opportunity to ask [...]

By |2020-07-15T15:06:32-05:00January 7th, 2016|Milwaukee SEO, Internet Marketing Milwaukee|Comments Off on Get Answers to Your Most Important Marketing Questions

3 Local Business Marketing Trends for 2016

The new year is here, so if you haven’t already shored up your local marketing business plan, now is the time to tick that box off your to-do list. As the buy local movement continues to grow, so does the need for a smart local marketing plan that engages your consumers where they are: online. Here are three of the biggest internet marketing trends we see affecting local businesses in 2016. Some may seem like oldies, but that’s because they’re goodies, and the fact that [...]

By |2021-06-24T18:00:33-05:00January 5th, 2016|Milwaukee SEO, Milwaukee Responsive Web Design, Internet Marketing Milwaukee|Comments Off on 3 Local Business Marketing Trends for 2016

New SEO Means Getting Back to Basics

Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]

By |2015-12-04T16:24:20-06:00December 15th, 2015|Milwaukee SEO, Milwaukee Web Development|Comments Off on New SEO Means Getting Back to Basics

What To Do About Negative Reviews

When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad online reviews and negative social messaging? Here are a few tips: Have a plan in place to catch issues early. If you get a bad review, you should address it as soon as possible. That means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking [...]

By |2015-11-09T18:33:10-06:00November 17th, 2015|Milwaukee SEO, Social Media Milwaukee, Internet Marketing Milwaukee|Comments Off on What To Do About Negative Reviews
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