Milwaukee SEO

As an online marketer, the only thing worse than being buried deep in Google’s search listings is being stuck there while one of your close competitors ranks in the top three positions. When that happens, you can be tortured by the knowledge that they could be receiving hundreds or thousands of visits from qualified buyers every day while you aren’t. Obviously, that’s not a position you want to be in and one you can’t let continue if you want your business to grow. So, what [...]

What Exactly Is Schema? Structured data is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates to your website. Here is an easy illustration that shows a few common structured data points.   [...]

What is the Google Map Pack? The three local listings that sit above the organic results of a search engine results page, Google introduced the map pack, also known as the 3 pack, back in 2015. Depending on what you search for through Google, the system will often decide that you’re looking for a local business. When that occurs, the map pack will show three local companies at the top of the results page. Getting into this map pack can drive large amounts of traffic [...]

Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. Here are our top 5 Eternal SEO Truths: Results are not immediate, nor are they permanent Search engine algorithms take time to index content, which usually means you won’t see a return on your investment for six months or more. Additionally, because search engine algorithms are constantly evolving to bring better and faster results to [...]