Milwaukee SEO

What Exactly Is Schema? Structured data is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates to your website. Here is an easy illustration that shows a few common structured data points.   [...]

You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important tool for local businesses who want to find customers online. We recently sat down with our SEO expert, Austin, to discuss the basics of Schema, the outlook of Schema in the next year, and why as a local business you should be implementing this strategy in your SEO efforts. Enjoy! Nick: So, let’s start at the [...]

What is the Google Map Pack? The three local listings that sit above the organic results of a search engine results page, Google introduced the map pack, also known as the 3 pack, back in 2015. Depending on what you search for through Google, the system will often decide that you’re looking for a local business. When that occurs, the map pack will show three local companies at the top of the results page. Getting into this map pack can drive large amounts of traffic [...]

Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how many pages they’ve visited are just the tip of the analytics iceberg, and the volume of information can make it a confusing experience for many users. While Google Analytics is an excellent source of data about your website, figuring out what the numbers mean and whether or not your website is successful can be difficult. [...]

Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. Here are our top 5 Eternal SEO Truths: Results are not immediate, nor are they permanent Search engine algorithms take time to index content, which usually means you won’t see a return on your investment for six months or more. Additionally, because search engine algorithms are constantly evolving to bring better and faster results to [...]