Milwaukee Internet Marketing

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WordStream Live 2018: An Intern’s Perspective

Yesterday I had the opportunity to join Amanda, Austin, and Nick to WordStream Live 2018 at Google’s Chicago HQ. It was a day packed with presentations, keynote speakers, and a ferocious Twitter contest (congrats to Nick for winning a Google Home). The speakers from WordStream and Google were all really knowledgeable, and their presentations were fun and interactive. As the presentations began, I immediately felt a bit out of my depth. Many of the terms and concepts used were unfamiliar to me, a fresh face [...]

By |2018-12-12T11:45:38+00:00November 21st, 2018|Milwaukee Internet Marketing, News|Comments Off on WordStream Live 2018: An Intern’s Perspective

4 Important Google Analytics Metrics

Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how many pages they’ve visited are just the tip of the analytics iceberg, and the volume of information can make it a confusing experience for many users. While Google Analytics is an excellent source of data about your website, figuring out what the numbers mean and whether or not your website is successful can be difficult. [...]

By |2018-03-08T11:16:27+00:00May 25th, 2017|Milwaukee Internet Marketing, Milwaukee SEO, Web Design Milwaukee|Comments Off on 4 Important Google Analytics Metrics

4 Reasons People Are Unfollowing Your Brand

When it comes to social media, every business wants to have an engaged audience and extensive reach. You work hard to get your brand in front of potential customers so likes, comments, and shares feel great. Contrastingly, a lack of likes, comments, and shares makes you feel like you’re doing everything wrong. If people are unfollowing your brand on social media, there’s a good reason why. Check out our top four reasons why users may be unfollowing your brand. #4 Your Content is Too Boring [...]

By |2018-03-08T11:50:55+00:00April 19th, 2017|Milwaukee Internet Marketing, Social Media Milwaukee, Social Media Optimization|Comments Off on 4 Reasons People Are Unfollowing Your Brand

How to Handle Negative Online Reviews

Your online reputation, or what people find when they Google you, is one of your most valuable assets. The bad news is that not everyone has a perfect online reputation. The good news? There’s a lot you can do to change that. Here are a few tips: Have a plan to catch issues early Address bad reviews as soon as possible. This means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking time to inventory [...]

By |2018-03-08T12:13:17+00:00December 7th, 2016|Milwaukee Internet Marketing, Milwaukee Responsive Web Design, Web Design Milwaukee|Comments Off on How to Handle Negative Online Reviews

2017 Digital Marketing Forecast

Without a doubt, digital marketing is one of the world’s fastest growing and most exciting industries. With only a few months left in 2016, we thought we’d help our readers plan ahead by giving our best predictions for 2017’s top digital marketing trends. Check out our list below. Video content If content is king, then videos are making a slow, but sure ascent to royalty status. These days, you can’t scroll through your Facebook newsfeed without catching a video cooking tutorial or news post. We [...]

By |2018-03-08T13:10:38+00:00November 8th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing|Comments Off on 2017 Digital Marketing Forecast

How to Optimize Your Content for Social Media

We often hear about website and search engine optimization, but social media optimization (SMO) has not quite reached the same level of importance or urgency. But make no mistake: optimizing your website’s content for social media is an important step in building brand authority and increasing awareness of your business or products. Steps for Optimizing Your Content: Prepare your site for sharing on social media channels The first step to optimizing your content for social media is making sure your site itself is shareable. One [...]

By |2018-03-08T13:53:43+00:00September 21st, 2016|Milwaukee Internet Marketing, Social Media Milwaukee, Social Media Optimization|Comments Off on How to Optimize Your Content for Social Media

How to Bring Local and Contextual Search Together

Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware of them, many internet marketers aren’t using these features to their fullest potential. Local search, of course, just means using geographic keywords within your pages to attract buyers from your area. And contextual search refers to Google’s ever-increasing ability to go beyond simple keyword matches to determine searcher intent. A smart way to make the [...]

By |2016-08-30T10:25:46+00:00April 16th, 2016|Milwaukee Internet Marketing, Milwaukee SEO|Comments Off on How to Bring Local and Contextual Search Together

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

How to Make the Most of Local Search

In the ever-shifting sands of local SEO, it can be hard for small businesses to know how to make the most of local search. And, it doesn’t help that Google released yet another update just a few months ago, which makes understanding the current landscape of local search ranking factors even more dicey. Even so, there  are still some golden rules that local businesses can confidently use to dominate local search, regardless of the latest Google shakeup. 5 Do’s Following these do’s can dramatically affect [...]

By |2016-01-30T08:27:43+00:00February 17th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing|Comments Off on How to Make the Most of Local Search

5 Stats That Show Mobile Marketing Rules Local Marketing

We knew that mobile marketing would be the biggest online marketing trend to watch for in 2015 (which is why we wrote about it here), but even we didn’t realize just how important mobile marketing would become for local marketing. We have to admit, some of these numbers even surprised us. New statistics show just how vital having a mobile-friendly website is for local businesses, and here are some of the most interesting findings: Mobile devices now account for 60% of all Internet traffic. Now [...]

By |2016-01-04T17:35:24+00:00January 19th, 2016|Internet Marketing Milwaukee, Milwaukee Internet Marketing, Milwaukee Responsive Web Design, Mobile Web Design Milwaukee|Comments Off on 5 Stats That Show Mobile Marketing Rules Local Marketing
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