As smartphones continue to become more complex and more important in our day-to-day lives, more users are turning to digital personal assistant apps (think Siri, Google Now and Cortana) to help them manage all of the information and possibilities that the latest phones make possible. In fact, according to Thrive Analytics, the use of personal assistants increased by 87% over the past year.
One of the most important ways that consumers are using these digital assistants is for searching online. Instead of entering search terms into a search engine the old fashioned way, people are now “outsourcing” these tasks to their assistants. So, what does that mean for SEO? Does that mean SEO is dead? Not a chance. If anything, it’s smartphone SEO, and it just means that businesses and organizations who want to maintain their visibility during this new technological shift will have to use new tactics to make sure that their websites are findable.
For more information on how you can make sure the most popular digital assistant apps know where to find you, call 414-208-0700 or fill out our contact form today.