When you are a small business, having a solid internet marketing strategy can seem a bit overwhelming, especially if you do not already know the social media landscape.
Instead of guessing and potentially ruining your small business presence online, get things off to the right start this year with these small business internet marketing tips for 2014.
Offer great content. When it comes to online marketing, as the saying goes, “Content is king.” Give your visitors content that is relevant, useful, informative or interesting and they’re more likely to linger on your website, reach out to you, and share what you’ve shared with them with others.
Use social media, and use it right. Every internet marketing plan for this year should include a social media budget. The ever-increasing importance of social media and social signals in determining rank results cannot be overstated.
Go mobile. Did you know that in the U.S., 25% of internet users are mobile only, or that mobile devices account for almost 9% of all website hits? If your internet marketing strategy ignores mobile, you could be ignoring a lot of potential customers.
Monitor your online presence. According to a Nielsen study, 68% of people trust customer reviews posted online. If you’re getting negative reviews online and aren’t taking steps to mitigate the damage, it could cost you.
Put SEO to work for you. If you haven’t done so already, have your website optimized. A small business website that uses SEO is much more likely to be found and to generate customers. Back your website with a solid social media marketing strategy and 2014 could be a great year for you.
Take control of your online small business listings. Having complete and accurate listings online will make your business look credible and trustworthy. Plus, it will help customers find you when they need you.
Manage negative reviews online. Bad reviews are a fact of small business life, so handling them with respect and dignity is vital. In general, the best way to deal with a negative review is to respond to it in a professional manner and to offer to work with the disgruntled customer to turn the experience around.
Be engaged. Every small business internet marketing strategy should include a plan to truly engage with customers online. Social media and online marketing is about creating a conversation with people, not expecting them to just sit and listen to what you want to say.
Get in good with Google. Did you know that Google+ has over 340 million users, and that Google+ standing is becoming an increasingly important part of Google’s search results? Ignore Google+ and you could set up your online marketing plan for failure.
Think video. While it may not seem possible, videos continue to grow in popularity. Because video grabs viewer attention in a way that static text cannot, if there is a relevant way to incorporate videos into your 2014 online marketing plans, you may want to give it a try.
For more small business internet marketing tips, contact us or visit our website at brewcitymarketing.com. We can help you build a Milwaukee internet marketing plan to help grow your business and online presence.