WordPress, TypePad, Blogger, and Blogspot are just a few options to create a forum within minutes. Blogs, which can include text, links, and pictures, enable readers to participate in the conversation by submitting comments or starting discussions about your posts.

Many businesses have started blogs, and they can be a very effective way of positioning yourself as an expert in your field who can readily gain the attention of a group of consumers interested in the products or services you offer.

While blogs can serve as an excellent marketing tool for your business, be aware: Your blog entries shouldn’t be too polished, sales-oriented or too long, as readers will often be turned off by a hard sell. Instead, use a blog to give an authentic voice to your business and brand. It can be equally important to keep your blog current. Frequent updates — every few days or so — need not be time consuming, and they will encourage readers to revisit it on a regular basis and to pass your blog on to their friends and colleagues.

~ 350 words per~ 450 words per~ 850 words per
Up to 10 min research perUp to 45 min research perUp to 2 hours research per
Strategic keyword use in articlesStrategic keyword use in articlesStrategic keyword use in articles
Keywords provided by clientKeywords provided by clientBasic keyword research included
Matching website tone to buyer personaDeep industry research completed or interview with an expert
CTA include in website sales copyAll copy is reviewed by a Sr. Web Editor
CTA include in website sales copy
$75 a page$125 a page$325 a page
15 or more = $70 a page15 or more = $115 a page15 or more = $300 a page