At the heart of SEO lies your choice of keywords that appear in the text of your site and in each page’s header. The words or phrases describe in broad terms what your business does, and the specific products or services you offer. The first step in your company’s foray into search technique should be to make a list of the keywords that are most relevant to your business.

Brew City Marketing helps you select the best keywords by starting with generic terms and then hone in on more specific words that are related. Once we have a set of keywords we use a keyword tool that tells us how many times a given keyword or phrase has been searched over a certain period of time.

Once keyword selection is complete, the words need to be coded into your web page’s meta tags. These are special commands that describe the content of a particular page. They are invisible to the regular web browser, but are picked up by search engines as they crawl the web looking for pages to return in search results.

In addition to keywords, search engines consider the viewable text of your site relative to other sites, in order to determine its position in the result. There are a few key points to consider when trying to make your site’s content more attractive to the search engines.

Brew City Marketing is well versed in keyword analysis and selection for local businesses. Give us a call today for a free consultation.