What Is Text Marketing?
Text marketing is a form of digital marketing wherein a customer texts a keyword to a business’ phone number, and then the business texts the customer coupons, discounts, or news. Customers opt-in voluntarily, and can text “stop” to opt-out of texts whenever they want.
Text message marketing gains customer loyalty and increases sales by offering gift cards, promotions, giveaways, and discounts. It’s efficient, cost-effective, and very trackable, so you can easily determine your return on investment.
Industries that most often use text message marketing are:
- Golf Courses
- Real Estate Agents
When Would I Use Text Marketing?
There are a lot of practical applications for text message marketing. For example, doctors and dentists text alert to patients of appointments, or when a prescription is up for renewal. Beauty salons send a text message for the same purpose, or even to promote their services at a discount on days where they don’t have many appointments already set up. A lot of different kinds of companies use text message marketing to fill up their schedule and offer a premium rate in order to get business during slow times.
What Are The Benefits?
Text marketing is permission-based, relatively inexpensive, and immediate. It is an excellent way to get extremely targeted impressions because even if consumers don’t redeem the offer, 95% of them saw your business name.
Unlike other marketing methods, text messages are:
- Typically read within 5 minutes of receipt
- Redemption rates are 12-30% (compared to only 1-1.5% for direct mail!)
Imagine this: You’re sitting at home, bored. You have no plans and nothing to do. Then, suddenly, you get a text from the Brewers. They offer you a discounted ticket to tonight’s game for $8. What a deal! You text back, buy the ticket, and within an hour your on your way to Miller Park to watch the ball game. That’s the power of text marketing. It’s the fastest way to get coupons, discounts, and news out to the people who care most about your company.
The Billboard Effect
But it can also be used as a mobile billboard that gets impressions each time someone sees your text, keeping your business top of mind. Even if they don’t follow up or buy anything, they’ll still remember your business long after the text.
Billboards are just putting your name on a massive sign. Anyone can drive past and see it, and they usually ignore it. On the other hand, consumers have to opt-in to text marketing. That means they’ll only get the messages if they want to. They can opt-out anytime. Furthermore, you’re only paying to advertise to people who actually like your company.
Brew City Marketing is a marketing company that will tell you how this service can be used to bring more profits to your business. The beauty of text marketing is it is permission-based; your customers have to give us the okay to text them and they can opt-out anytime.
If you are interested in learning more about mobile marketing and how it can help your business, please call us at (414) 208-0700 to set up an appointment with one of our account executives today. The appointment is free and the information is priceless.