There are so many great business books out there about how to start or excel in your business. You might expect them all to say the same stuff, but there are many eccentricities to be found. These can come from the different personalities of the authors or the unique industries they specialize in. Still, even if the perspective comes from an industry outside of our own, the insight can be incredibly inspiring. At Brew City Marketing we keep a stack of our favorite business books in our conference room and any current or prospective client is welcome to take one home! Here are some of our current favs.
Positioning: The Battle for Your Mind by Al Ries & Jack Trout
This is the first time a book has addressed the issues one might find when trying to sell a new idea to a skeptical customer’s mind. Through witty narrative, the authors provide tools on how to make and position a new industry leader in an already established market. It also focuses on using recent trends to your benefit, finding the weak spots in your competitors, choosing the best name for your product, and so much more. An absolute must-read for those finding their way in the marketing industry.
Take Care of Your People: The Enlightened CEO’s Guide to Business Success by Paul Sarvadi
‘The Success of Your Business Relies on the Success of Your People’. In 1986, entrepreneur Paul Sarvadi co-founded a company called Insperity which specialized in human resources. He did so with the belief that a company’s success depends on five key areas: finance, sales, operations, technology, and people. Today Insperity has over $3 billion revenue, and its growth has all been due to the simple focus on making the people matter. This book eloquently explains how small to midsize companies can achieve success by making the most of their human capital.
Girl, Stop Apologizing: A Shame-free Plan for Embracing and Achieving Your Goals by Rachel Hollis
Rachel Hollis is well known for her collection of Girl, “ “ books. Her honest humor and daringness to break her bad habits is an approach we all can take a page from. In this specific book, she talks about how people focus so much on wishing others would change when really the most powerful thing is to change yourself. This is a great lesson to learn and can really help a person go far no matter what industry they are looking to climb in!
Four Loop Learning: The Art of Journaling and Reflective Leadership by Bob Cancalosi
In his book, Bob Cancalosi shares how journaling and reflection have allowed him to expand his expertise in Leadership Development. The Four Loup Process consists of Recording, Reflecting, Acting and Sharing. “This process evokes personal growth and emphasizes the importance of sharing thoughts and building ideas.” With over 20 years of experience in the Leadership Development field, Cancalosi has compiled over 100 valuable lessons to share. This read provides great wisdom and insight, encouraging each person to dig a little deeper in order to find their true leader within.
The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed by Jim Blasingame
A book made up of different stories that reveal humanity’s habits to act out of Fear and Greed. These different examples of how people are ruled by these feelings help to open our eyes to how we may do the same on a daily basis. A deep soul journey and a great way to humbly face the world of business as you become more successful.
Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham & Ashley Goodall
The people that can get past the lies that many tell themselves about work will discover what is real and in turn, find true success. Such “freethinking leaders” understand how they are uniquely powerful and therefore have the ability to go where others have not. Another awesome read that helps you pinpoint your bad habits and inspires you to grow for the better!
Who by Geoff Smart & Randy Street
A New York Times Bestseller focusing on ‘unsuccessful hiring’. This book goes into detail about the simple mistakes people make when hiring new employees and how much money it can end up costing them in the long run. You learn quickly during this read that these mistakes are easily preventable.
Give Us Recommendations!
Not seeing your trusty business go-to in this stack? We are always looking to add more great business books to our collection. What are some of your favorites that have gotten your brain buzzin’ and your business a boost? Let us know on our business books post on Facebook!