We recently finished recording our first podcast! I had so much fun helping Brew City Marketing get into the audio content game, and I’m excited to share that with all of you.
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What Goes into Making a Podcast?
Research the Market
The first step if you are interested in podcasting is finding your niche. What is your podcast going to be about? How is it similar to other podcasts, and more importantly, how is it different? You’ll want to pick a topic or category that you know well to start. You should research other podcasts in that category and get a feel for what they’re doing. The goal is to situate yourself within a category, but then find your own niche in that market that’s never been done before.
Brew City Marketing is a “Business’ podcast in categorical terms. However, our first episode is not like many other business podcasts in that it’s actually an audiobook that teaches you how to write your own webpages. Instead of interviewing a copywriter about their work experience, education, and tips for other copywriters, we wrote and recorded a digestible and easy-to-follow audiobook about copywriting for the NON-copywriter. That’s our first episode’s niche. That’s the goal of our whole podcast, to provide legitimate digital marketing resources to you, to use whenever and wherever you need!
Write the Episode
Now that you have your category and niche locked in, you need to write your first episode. You want to pick a topic within your category/niche that you know well. You’re going to have to talk about it quite a lot once you start recording. There are a lot of different ways to script a podcast.
For our first episode, we wrote it like a book. Each chapter is another step in the process of writing your own webpages, and by the end, you’ve learned a new skill. Another technique very common for podcasts is the conversational script. In this type of script, you’ll make organized, bulleted lists of things you want to talk about with another person. You will loosely script the conversation, but leave space to ask questions and have a free-flowing conversation. Another very common script is the narrative. This is where you have a plot, characters, and setting to your script, and is common with true crime and fictional podcasts.
Record the Episode
Once your script is written and organized, it’s time to hit that record button. Equipment for recording podcasts can be as professional or casual as you like. Some people have very expensive microphones and recording studios. This makes for a higher quality podcast of course but is not essential to recording audio content. For lower budget podcasts, you can simply record using a smartphone with a voice recorder.
You can record, pause, and stop as much as you need during the episode. Listening back to a couple of minutes of content is a good idea to make sure your voice is clear and there’s no background noise. Recording studios make for great sounding audio because there’s soft material on the walls that absorbs sound, instead of it echoing. The best, low budget method is to record using your phone and a pair of headphones with a microphone in a carpeted room with soft couches or chairs.
Edit the Podcast
With everything recorded, the next step is to edit the podcast. The amount of editing is dependant on how many different takes you did during your recording and whether you want to include music or sound effects. A conversational podcast is the easiest to edit because you really just have to cut out ‘umms and ahs,’ long pauses, and anything you feel is excessive. Narrative podcasts take the longest to edit because they include different voices from characters, narrators, and almost always have heavily produced background sounds to help tell the story.
The audiobook-style podcast requires reading sentences over and over in order to get articulation, pace, and tone correct. You might have to read a sentence five times until it sounds natural. So when you edit, you’ll have to cut out the first four recordings.
How you edit depends on your computer and software. Many Macs and PCs have pre-downloaded editing software for beginners. GarageBand by Apple is very common among beginner podcasts, whereas Adobe Audition is a more advanced software. Editing is the most technical part of podcasting and can take a long time to really get comfortable with it.
Publish Your Podcast Online!
The last step in podcasting is to post your podcast online! There are so many websites that you can post podcasts to. SoundCloud is a free, and easy to use website that will host your audio content. Once your podcast is established online, you may be eligible to submit for verification on iTunes, Spotify, and other apps like those.