Optimize Your Google My Business Page For Local SEO
Google My Business is a great tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
This is what an optimized Google My Business listing looks like:
Looking to Dominate Local SEO, A Google My Business Listing is a Great Place to Start!
Did you know, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that same day? Making sure your business information is accurate, complete, and optimized as possible is an important step to digital marketing success.
Providing local and small business with a boost in the business world has always been a focus of Google, but, the Google solutions for small business haven’t always been crystal clear in their benefits and how to use them, until now. Google My Business combines all of the past Google business apps into one, easy to access, all-in-one business solution. Gone are the days of business owners managing multiple profiles to reach their customers.
Why You Should Optimize Your Google My Business Listing:
It’s Important For Local SEO
In the old days of SEO, repeating a keyword in your website made Google notice your brand and serve your website up in the number one spot on the search engine results page. Unfortunately, that doesn’t work anymore with Google looking at more important ranking factors like an optimized Google My Business listing.
Providing Google with as much information about your brand as possible will help your website rank better in the search engines. Giving information about your company, linking social profiles, and linking your website to Google My Business will make it easier for customers to find you and easier to rank higher.
It’s a win-win.
It Gives Your Brand a Competitive Edge
Your competitors may or may not be using Google My Business. If they are, you’re at a disadvantage since you should be too. If they aren’t, you should be since you’ll be ahead of them in the eyes of Google, making it easier to rank your brand in the search results.
Listing your business through Google My Business and providing as many details as possible gives Google enough information to decide if your business is what a user is searching for.
It Boosts Engagement
With over 3.5 Billion Google searches taking place every day, each one of those is a chance for your business or brand to connect and engage with your audience. Google encourages users to engage with the brands they’re searching for by leaving reviews, leaving comments, asking questions and more. An optimized Google My Business listing offers an excellent place for an audience to interact with your brand.
I think we all know how important good reviews are for your business…