For those of you who have worked with us, you are familiar with our awesome digital marketing services. That said, you might not know all of our team members. Everyone at Brew City Marketing adds something special. So, we thought it would be a good idea for you all to meet our team! Over the next few weeks, we’ll be posting mini-interviews with each of our team members. Today’s interview is with our SEO specialist, Andrew.

What’s your role at Brew City Marketing? How long have you been working here?

I am an SEO specialist at Brew City Marketing. This means that I handle client accounts and optimize their websites in an attempt to move their business’ site to the front page of a Google search. In order to do this, I conduct extensive research and make backend as well as on-page tweaks over time in response to market changes and keyword research. I started as a part-time employee back in August 2020. I was offered a full-time position in November.

What does an average work day look like for you?

Each day looks fairly different; that said, there are areas of overlap. At the beginning of the month, I spend a lot of time putting together reports for clients. I put together datasets in the form of SEMRush reporting and Google Analytics reporting. Once I’ve compiled the data and provided an outline of monthly services rendered, I fire off a series of emails and follow up with individual clients as needed. After the reporting has been completed, I spend time conducting keyword research, reading more about Google’s core algorithmic changes, and connecting with clients to ensure we maintain a dynamic marketing strategy that most efficiently and effectively serves the clients’ needs. From time to time, I sit in on meetings in an attempt to communicate SEO services to potential new clients as well as long-term clients who need to be walked through services they’ve added onto their digital marketing packages.

What’s your favorite part about your job as an SEO Specialist?

I love to learn, and SEO is an ever-changing field. Each month I have to learn something new in order to stay ahead of our competition. I also enjoy connecting with clients and walking them through our efforts. There’s something gratifying about communicating a complex idea effectively, and it brings me joy to see clients light up when they finally have that “aha!” moment.

What advice would you give new clients, or anyone looking to work with the Brew City team?

For clients, I would recommend taking the time to sit down with their point-person and set expectations for communication (regarding both reporting and general correspondence). Some clients are busy and do not want to be bombarded with emails; however, some clients feel left in the dark without a steady stream of communication. At Brew City Marketing, we tend to over-communicate with clients we work with closely, but we, of course, defer to clients to set communication expectations. As for new people considering a position at Brew City, I would recommend adopting a high tolerance for ambiguity—especially in the SEO department, the workflow changes very rapidly, and there is sometimes little direction off which to work. That said, the support system/comradery at Brew City is awesome. Even when you’re unsure of yourself, the team is there to help.

Top five Milwaukee spots. And go!

Before we get into this, I just have to say: this is super sad! Go away, COVID-19!
  1. The Oriental Theater: I’m a huge film buff. When I first visited Milwaukee back in 2018, one of the first places I visited was The Oriental Theater. Not too many theaters in the state project film these days, but The Oriental still has film capabilities (they even project 70mm!). The inside is gorgeous and the concessions are pretty cheap (they also happen to have my favorite beer, Bell’s Two-Hearted Ale). There are a lot of movie theaters to choose from, but The Oriental is my favorite by far.
  2. The Original: The Original is a newish restaurant that specializes in New-American Contemporary cuisine. Their food is always on point and the atmosphere is amazing. The owners, Craig and Eric, are as personable as they are knowledgeable. In addition to making some of the best dishes I’ve had in the state, they’re also, hands down, the best cocktail bar I’ve been to (sorry, Bryant’s). If you want a cocktail that will blow your mind, I recommend getting a Floradora!
  3. Miller Park: I’m not the biggest baseball fan (in terms of watching it on television), but I love going to baseball stadiums to watch live games. I grew up in California, and, as a kid, I used to go to Angels’ Stadium all the time. Moving out here reignited my love for going to baseball games. There’s something about that unique mix of sounds and smells that just makes me feel intensely nostalgic.
  4. Burnheart’s: I know this is technically Bay View, but that counts, right? There isn’t much to say about Burnheart’s. It’s simply the best beer bar in the city (I haven’t lived in Wisconsin for too long, but, as of right now, it’s my favorite beer bar in the state). They have an awesome rotating tap list, the music is great and not too loud, and the bartenders are attentive and knowledgeable.
  5. Uncle Wolfie’s Breakfast Tavern: Everything about this place is awesome. Their food is top-notch and super reasonably priced. The cocktails are wonderful. Their service is fast and friendly. The baristas pull great espresso shots. The space itself is beautiful with a gorgeous view of the Milwaukee skyline. What more do you want out of a brunch joint?

Last one – how do you like your eggs?

Poached is the correct answer.