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Milwaukee PPC Archives

Benefits of Hiring a PPC Agency Instead of Handling It In-House

Benefits of Hiring a PPC Agency Instead of Handling It In-House

Hiring a PPC agency can transform how your business reaches new, potential customers online. While managing paid ads in-house might seem cost-effective initially, it often leads to overlooked opportunities and wasted budgets. By working with a PPC agency like Brew City Marketing, businesses in Milwaukee and beyond can optimize ad performance and drive more meaningful results.

What Can PPC Advertising Do for Your Business?

Pay-per-click (PPC) advertising gives businesses immediate visibility on search engines and other platforms. Unlike organic SEO, which takes time to build, PPC quickly puts your brand at the top of search results. This makes it an essential tool for driving traffic to your website, increasing leads, and boosting sales. PPC can target highly specific demographics, ensuring ads are shown to users actively searching for your services or products. When managed correctly, PPC delivers measurable ROI by placing ads directly in front of people ready to convert.

The Challenges of Managing PPC In-House

Running PPC campaigns internally can be a time-consuming and complex task. Without dedicated professionals who continuously monitor trends and adjust strategies, it’s easy for campaigns to underperform. Algorithms change frequently, and staying ahead requires constant attention to detail. Many businesses struggle to allocate the necessary resources, leading to missed opportunities and higher costs per click. An in-house approach might mean relying on limited tools or guesswork, resulting in inconsistent results.

The Benefits of Partnering with a PPC Agency

Working with a PPC agency opens the door to advanced strategies and tools that may not be accessible in-house. Agencies bring a deep understanding of how to structure campaigns to maximize return on investment. They conduct thorough keyword research, write compelling ad copy, and continuously test different approaches to improve performance. This ongoing optimization can significantly lower ad costs while increasing conversions.

PPC agencies also provide detailed reporting, offering insights into what works and what doesn’t. Instead of relying on broad analytics, businesses receive granular data that highlights user behavior, click-through rates, and conversion patterns. This transparency helps refine future marketing efforts, creating a more efficient process that scales with your business growth.

Why Brew City Marketing Stands Out as a PPC Agency

Brew City Marketing takes a collaborative and innovative approach to PPC management. Every campaign is designed to reflect the goals of your business, ensuring ads align with your target audience and market trends. By focusing on Milwaukee businesses, Brew City Marketing understands the local landscape and knows how to capture regional search traffic effectively.

One significant advantage offered is the integration of PPC with other services, such as SEO and web design. PPC drives immediate traffic, while SEO strengthens long-term visibility. This combination amplifies online reach, allowing businesses to dominate search results from multiple angles.

Continuous Monitoring and Optimization for Better Results

PPC isn’t a set-it-and-forget-it marketing tactic. Regular adjustments are required to keep campaigns competitive and cost-effective. Brew City Marketing continuously monitors campaigns, analyzing data to make informed changes that drive stronger results. Bids, keywords, and ad placements are adjusted in real-time to reflect shifts in user behavior and market demand.

This proactive approach reduces ad spend waste and maximizes every dollar invested. By identifying what works early, businesses can capitalize on successful strategies and avoid unnecessary spending on underperforming ads.

Customized Strategies to Match Business Goals

Brew City Marketing understands that every business has unique objectives. PPC campaigns are crafted to meet specific needs, whether boosting e-commerce sales, generating leads, or promoting local services. This strategic focus helps businesses achieve their goals faster and with greater precision.

Gain the Competitive Edge with a PPC Agency

A well-executed PPC campaign can put your business ahead of competitors, but it requires expertise. Brew City Marketing helps Milwaukee businesses thrive by offering PPC services that drive results and enhance overall digital marketing efforts. With a proven track record of managing successful campaigns, Brew City Marketing knows how to turn clicks into customers.

If you’re ready to improve your online presence, contact Brew City Marketing to discuss how a PPC agency can benefit your business. Request a callback today and maximize your ad spend with campaigns delivering excellent results.

By Brew City Marketing|2025-01-10T16:06:19+00:00January 18, 2025|

What Can a Google Ads Marketing Agency Do for Your Business?

What Can a Google Ads Marketing Agency Do for Your Business?

In today’s online world, where competition for virtual visibility is intense, your business needs a strategic edge to stand out. Brew City Marketing, a Milwaukee-based Google Ads Marketing Agency, offers this advantage through Google Ads management services.

We know the ins and outs of digital advertising and harness the power of Google Ads to grow your brand’s online presence. We create targeted campaigns that speak directly to your potential customers, allowing your business to make a lasting impact in the digital world.

The Necessity of Digital Marketing for Your Business

Digital marketing, both pay-per-click and organic strategy, plays a significant role in forming an online presence. Online marketing is a strong tool for increasing brand awareness, attracting website traffic, and enhancing sales. Brew City Marketing understands these needs and offers solutions to boost your online game. We recognize the importance of being visible in the places where your audience spends their time, and we craft strategies that put your brand front and center.

Understanding Google Ads and Their Universal Benefit

Google Ads, formerly Google AdWords, is an online advertising platform. It allows businesses to show ads on Google’s search engine and other Google properties. Google Ads is a versatile solution that benefits businesses of all sizes and types by targeting specific audiences searching for your products or services. This platform offers unparalleled reach and precision, allowing you to tailor your messaging to the people most likely to respond.

Benefits of Google Ads for Your Business

Google Ads can revolutionize how you reach your audience. It offers targeted advertising, measurable return on investment, and greater flexibility than traditional marketing methods. This service lets you connect with potential customers actively seeking what you offer, making every dollar spent more effective. Additionally, Google Ads provides insights into customer behaviors and preferences, encouraging you to refine your marketing strategies for even better results.

Google Ads Management Services at Brew City Marketing

At Brew City Marketing, we provide comprehensive Google Ads management services. Our process is designed to create campaigns that resonate with your brand and target audience, driving more relevant traffic to your website and increasing conversion actions. We focus on creating ads that attract attention and encourage meaningful engagement, leading to higher conversion rates and stronger brand loyalty.

Initial Setup: Laying the Foundation for Success

Our initial setup involves understanding your business goals, identifying target audiences, and crafting custom ads that reflect your unique brand. This approach affirms that your Google Ads campaign is aligned with your business objectives.

We also conduct thorough market research to understand your competition and position your ads to stand out, giving your business the best start in the crowded digital marketplace.

Monthly Management: Keeping Your Campaigns on Track

Our monthly management service involves continuous monitoring and optimization of your Google Ads campaigns. We adjust strategies based on performance data, helping your ads stay relevant and effectively achieve your business goals. This includes regular review of campaign metrics, tweaking ad copy, and adjusting targeting to maximize campaign performance and ROI.

Integrating Google Ads with Organic Traffic Strategies

While Google Ads is a robust tool on its own, it is unstoppable when integrated with a holistic digital marketing strategy. Brew City Marketing also specializes in SEO services and website design, making sure your business benefits from a blend of organic and paid traffic.

We work to be certain that your paid campaigns complement and enhance your organic marketing efforts, creating a well-rounded online presence for your brand.

Digital Marketing Services Beyond Google Ads

In addition to Google Ads management, we offer various digital marketing services. These include website design and development, SEO services like keyword research and content creation, Google Business Profile optimization, and more.

Our services are designed to work together to maximize your online presence and business growth. Our agency stays ahead of the curve on the latest marketing trends and technologies, keeping your business at the top of the search engines.

BCM is Your Google Ads Marketing Agency

Brew City Marketing is your premier Google Ads marketing agency in Milwaukee. Our Google Ads management services and our expertise in SEO and web design provide a comprehensive solution for your business’s online success.

Contact us today to set up a meeting and start transforming your digital marketing strategy. Let us help you unlock the full potential of your online presence and drive growth for your business.

By Brew City Marketing|2024-01-19T16:59:13+00:00January 23, 2024|

How PPC Marketing & Local SEO Services Work Well Together

How PPC Marketing & Local SEO Services Work Well Together

There are few things better for your online presence than anything organic. From organic visits to searches and growth, anything related to it will only bring profit. Any company can have it, should they allow enough time for their business practices to flourish. Paying for exposure, links, clicks or anything online brings down the profit margin in the short run but can be profitable in the big picture. So it only makes sense to combine the two practices. But can PPC marketing & local SEO services co-exist and fuse? We would like to demonstrate how that’s possible. Without further ado, let’s get into the gist of things!

Combining PPC Marketing & Local SEO

1. The basics

Let’s set the tone for further discussion and clear up some terms. Think of SEO as your long-term plan. As all things organic, it needs time to grow and spread its wings. But, once organic SEO is done, you are free to reap the fruits of your labor. Nothing beats organic SEO searches, Google loves organic growth, and doing everything by the book will net you huge SEO traffic growth. Your marketing plan is not complete by going only with organic.

Yes, all of the benefits are great, but if this is good, more must be better. By including PPC practices you can effectively multiply all the benefits of your organic SEO. On the other side of the table lies PPC, which you should consider as a short-term, high-cost-high return investment with immediate results. Most companies that start fresh have to compete with all those companies that had years of organic SEO practices behind them. Facing such a steep challenge will require both organic SEO and PPC methods, should you wish to have any results.

2. What’s similar?

After covering the basics, it may seem like these two practices are competing for your choice. In reality, they go hand in hand as both have similarities that apply to both ways. Treating them as supplements that cover each flaw mentioned can help you view them in a whole different light. Cooperation and properly utilising both strengths is the winning formula. So, what does organic SEO have in common with PPC and vice-versa? First off, both methods help you target specific markets, customers and niches.

Whether you go with local or national SEO, you will need all the help you can get, and both practices have methods of precise targeting. Spreading your resources too thin by aiming to please anyone only drives costs up with little to no results. Secondly, both practices require extensive research and proper keyword implementation. Finding those right and perfect keywords that will “click” and make a Breakthru is essential for both organic SEO and PPC methods. As both function and have foundations in keywords, making the effort to find the right one will make or break your campaign.

That being said both practices also require ongoing effort, monitoring and evaluation. Even if you miss a keyword or your campaign flops, it will still yield valuable data that you can research. Both practices require you to have strong reins so they don’t drain and waste your resources.

3. Reaping the rewards

Let’s say you now understand both practices and have sublimely implemented them. What’s next on the agenda? Reaping the fruits of your labour comes naturally from successful business practices. SEO and PPC combined multiple results, with the only question remaining of how much. By combining the two, your reach increases multiplicatively. Your local SEO can have the reach of an international one when combined with PPC. The more people hear about you, the better, as each person represents a potential customer.

As your reach expands, your exposure skyrockets and the world gets to know your business. Because both practices are there for you to profit from, the results come in much faster when combined. PPC practices can yield results in minutes from the application, which is incredible when you look at it. Then those results form a baseline for SEO practices to grow, nurture and keep constant. In this analogy, consider PPC a jumpstart for your car, where SEO is the professional driver.

Both are essential for winning a race. Finally, when combining the two, you are generating a cost-effective marketing strategy. PPC allows for quick results, and you can run it multiple times in quick succession with different parameters. These produce valuable data for you to analyse, and then you can apply best practices for your organic SEO long-term strategy.

4. The caveats

It’s not all sunshine and rainbows when it comes to PPC and SEO. Keeping both feet on the ground and taking the good with the bad, will help you form a more realistic view of both. We agree that the benefits are multiple and both practices need each one for maximum results, but there are also common pitfalls to look out for. When using both methods, the results and profits go up but so do the costs. Two strategies require twice the expenditure, or even more, depending on the situation. Costs go up exponentially when you make mistakes, or your combined effort does not break even.

While it’s entirely possible to treat such costs as future investments, your company still needs to be able to make and survive such practices. Secondly, you will have to work twice as hard, hire more people or outsource your SEO needs. Either way, more manpower and hands on the deck are required since you are doubling down on your intentions. Putting double strain on your existing workforce, or trying to juggle both by yourself, will only lead to dropping the ball on both. One size does not fit all, and one SEO employee (or you trying to manage the entire endeavour alone) cannot produce the same result as two or more.

While you may view hiring more people as an expenditure, the results more than cover the expense as people have fewer on their plates. Properly spreading the load and increasing your workforce to handle the wider and more diverse campaign, will carry the weight of your future marketing department.

5. Data analysis

We’ve mentioned this item before, but it’s worth giving it room to breathe. Data-driven decisions are the foundations of all successful companies, and yours must not be the exception. Running SEO and PPC together yields results and data, but what can you do with them? At what key pieces of data do you have to focus your sights on, and what can you safely disregard?

Let’s also focus on two pieces of information that go well together. Bounce and exit rates, combined with time spent on your site. First, let’s take a look at the obvious one, the time spent. Bigger does not mean better in this case, as you need to disregard all abnormal long sessions (possible from people who forgot to close the tab or bots) and extremely low sessions (probably from bots again). Doing so will yield accurate data and give you a reasonable time that people spend on each of your pages.

Then you can see where the drop-offs, or the bounce and exit rates, happen. Your site traffic is like water flowing thru a canal. When you see where it drops off or ends, you know where you are leaking customers and can apply a fix. Then comes clickthrough and conversion rate. Both show you how effective your strategy was and how it can improve. Clickthrough shows how many people saw your ad or link and how many % clicked on it. Focusing on increasing the % with better messages, precise niche targeting, and finding quality market sectors, reduces costs for your campaign.

When people come to your site via PPC and clickthroughs, then conversion rates come into play. Conversions are the next step that shows what % of viewers or visitors became paying customers. Whether a visitor becomes a customer is subject to multiple factors. These factors are product price, site design, overall tone and message, customer expectations, and so on. All of the mentioned factors combine into the conversion stat, as the final stat that measures the success of your campaign. The point of each action is to maximize profits where the result justifies your SEO and PPC practices because it’s hard to argue against something that rakes in profits and leads to a growing customer base.

In Summary

You can find plenty of examples from real-life situations, where combining two great things lead to incredible results. Vodka and martini, chocolate and cherry, pizza and bear, etc. The point is to take the best of both worlds and mitigate the downsides with the positives from both. Making any changes to your marketing strategy and incorporating any aspect of the SEO and PPC practices, is better than doing nothing at all. Organic and paid, long and short term, quick and steady, both may seem like they are competing for your attention. In real-life practice, they go hand in hand to create the best outcome for your company. Profiting from the best of both worlds is possible, all it takes is some practice, perseverance, and level-headed implementations. Viewing SEO and PPC as supplementary friends that can cooperate produces the optimal business strategy. We wish you all the best!

By Andrew Shea|2023-09-14T17:55:29+00:00October 28, 2022|

Actionable Tips For Creating a Great Marketing Plan

Actionable Tips For Creating a Great Marketing Plan

A strategic marketing plan is a blueprint for how a company will grow. However, many businesses don’t have the time or subject matter expertise to develop one.

This blog post explains the basics of creating a successful strategic marketing plan. I throw in actionable tips, what to include in your marketing plan and how to track your progress.

Benefits of Having a Marketing Plan

What are the benefits of a strategic marketing plan? It will:

Improve allocation of your scarce marketing resources
Identify the target markets that offer the best potential
Define what makes your organization unique and the best way to promote that uniqueness throughout all of your marketing tactics like your website and social media
Support your sales team in building a healthy sales funnel

Actionable Tips for Creating Your Plan

A team led by a facilitator develops most marketing plans. Even if that team is just 2 or 3 people, each team member brings a valuable perspective and diverse experience to the plan. This combination provides a balanced, well-rounded approach.

Don’t just look inside your company when developing your Strategic Marketing Plan. Instead, spend time analyzing the external environment too. The process includes identifying gaps in how you go to market and deciding how to fill those gaps. Be brutally honest when reviewing the strengths and weaknesses of your primary competitors.

When analyzing the external environment, reexamine what you know about your customers’ pain points. This will help sharpen the messaging on your website and other marketing tactics. This is also where new product or service ideas often come from. You’ll identify unmet market needs that your product or service can uniquely satisfy.

The Essential Components

Your marketing plan doesn’t have to be perfect. But it does need to include several essential components.

Most marketing decisions are based on your Target Market (also called Ideal Customer Profile).

For example, you don’t want to be on every social media channel. It’s impossible and unrealistic. Instead, selecting your business’s optimal social media channels depends on where your ideal customers spend their time.

In developing your marketing plan, create your Ideal Customer Profile(s).

Include their primary challenges, how they deal with those challenges without your product and why your product is the perfect solution.

Determine your ideal customer profile early in the process of creating your marketing plan.

You’ll make many decisions based on it. Focus is crucial. The reality is that not everyone wants to buy your product or service. Devote your scarce marketing resources to earning business from customers that most likely need what you have to offer.

New opportunities for revenue growth are the lifeblood of any business.

And marketing is a company’s best resource for identifying, prioritizing and pursuing new opportunities. We’re talking about new product introductions or targeting sets of customers different from your existing customer base.

Don’t worry if you identify multiple opportunities.

You may find it helpful to distinguish between short-term and long-term opportunities. This approach worked well for a former client who, like many companies, sought to grow but had limited resources to put behind their initiatives.

How do you make your marketing plan come alive?

Track progress regularly. Set SMART Goals for your marketing. I recommend having 2 or 3 overall marketing goals that align with your business plan and several tactical level goals that you monitor regularly. This keeps you connected to the performance of your marketing initiatives so you can make adjustments without being bogged down by “analysis paralysis.”

Document which marketing tactics are ideal for reaching your customers and prospects.

Digital marketing presents a vast and often overwhelming set of options. However, a website is the central point of the marketing mix for my clients. And other digital marketing tools like e-mail marketing and Search Engine Optimization (SEO) help put a brand in front of customers and prospects.

Conclusion

Having a plan for how to grow your business is essential. Your strategic marketing plan is the catalyst driving future business development behaviors and critical marketing decisions. It’s a living document you’ll monitor and re-visit. Be prepared to update it due to changes in your market. It is rare that an industry doesn’t evolve or change. And it’s imperative for your marketing to stay current and relevant.

To learn more about this, reach out to a Milwaukee marketing professional today!

About the Author: Michael Quill

Known for delivering successful marketing outcomes by providing strategic and tactical leadership. Passion for shaping product strategies that resonate with the target market and implementing marketing campaigns that align with business objectives. Add immediate value by taking marketing management to the next level and supporting the sales funnel.

By Brew City Marketing|2023-09-14T17:59:33+00:00June 2, 2022|

Google Ads Explained…and More!

Google Ads Explained…and More!

Chances are, you’ve heard of Google Ads before. But what exactly is it? How does it work? And is it worth investing in? Let’s dive in together and break things down.

Google Ads, also known as paid search, is pay-per-click advertising offered through Google. When you enter a keyword into Google, you’ll see Ads displayed in the sections at both the top and bottom of the search page. You will need to utilize Google Ads in order to get representation for your business in these sections of the search results.

You can bid on and select search terms related to your product or service once you’ve specified a budget and commit to paying Google on a pay-per-click basis. In just a few steps, your business will display in the Ads section of the search results whenever people search for the keywords you’ve selected. It will continue to do so until your account budget is less than Google’s cost per click.

Do Google Ads Work?

According to experts, the Ads section typically generates anywhere from 25% – 40% of clicks for a search done on Google. Why the variation? Well, one reason is that there have been a ton of 3rd party studies on this topic. The results of all these studies support one agreed upon statistic: most (greater than 50%) of the clicks on Google happen in the organic section of the search results. However, all studies show a varying degree of the percentage of users who click in the paid section.

What percentage of the market don’t you want to be in front of? Even if only 25% of users click in the paid section of the search results, that’s a good percentage of the market that you wouldn’t have gotten in front of before.

Another reason for the varying range is that it depends on the search term. For example, when looking for a local business, users are more likely to look in the organic section and/or the Maps section of Google. Think about it. If you needed a plumber ASAP, you’d probably try to find someone close. Google Maps will show you plumbers nearby so you might be more likely to look there first. On the other hand, if you are looking for shoes, you’ll probably want to see all of the big brands, not just the shoesmith down the street. In this case, you may be more open to clicking in the Google Ads section to find shoe companies located around the country or globe. Therefore, the numbers vary.

When Should You Consider Google Ads in Your Online Advertising?

The advantage of this type of marketing (when done effectively) is having your business appear at the top of the results within hours. Google Ads can get you immediate representation on page #1 for all of your keywords if your website isn’t ranking in the organic section of the search results as well as you’d like.

Yes, there is a cost, and that cost is determined by a number of factors. However, there is also cost associated with SEO (search engine optimization). The question is, how quickly does your business need to capitalize on the value of the internet to bring in new opportunities? You should have a conversation with your internet marketing consultant to identify the potential benefits of Google Ads advertising.

What Should You Consider When Launching a Google Ads Campaign?

Good keyword research will allow you to understand both the opportunity and the investment (cost) of pay-per-click advertising. Additionally, you can identify the right keywords to bid on, how much the cost per click will be, and what budget you should set in order to generate a specific number of clicks.

Once you decide that Google Ads is a fit for your business, you need to create a campaign, set up the ad groups, and create the ads. Additionally, you can determine demographics, set your daily budget, and monitor the results.

We Can Help!

As a certified Google Ads Partner, we can help you utilize Google Ads and get more visitors to your website. All of our campaigns are built around your brand including custom ads based on your services, products, values, culture, and more! Our office is conveniently located in Milwaukee, near Wauwatosa, just a few blocks south of Mount Mary College. Contact us today!

By Brew City Marketing|2019-01-15T11:20:59+00:00January 15, 2019|

Milwaukee PPC