I’m sure there’s no doubt in your mind that business will look different after the COVID-19 crisis. We’ve heard the predictions. A good portion of our workforce will continue to work remotely. The handshake will be replaced by a gesture less likely to spread germs. And so many others. Marketing is no exception. How small business owners market their companies will be different when the crisis settles down. Make sure your small business is in step with the changes.  No one can predict with absolute [...]

Today, neuromarketing has started to conquer the world and has been employed by almost every company and university in some way or form. Although neuromarketing has a widespread influence on the marketing world, most people don’t know what it actually is and how it can be utilized effectively. Basically, it’s a scientific study that utilizes the fundamentals of the neuroscience phenomenon. The aim of neuromarketing is to take advantage of the cognitive biases of a target audience and to persuade them to buy products. Neuromarketing [...]