Brew City Marketing

  A couple of decades ago, before online marketing existed, putting together a marketing plan meant outlining an audience and budget, developing creative strategies to reach customers, and then waiting… sometimes for months on end before you’d see any results. Things happen a lot faster in the digital age. However, that’s not to say results are always instant. When you're marketing on the internet you might not need to wait for a trade magazine to print your offer, or for mail carriers to drop your [...]

  Ever notice how some sports teams get “hot” and win championships all the time, while others can’t seem to break out of slumps? The same thing tends to happen with momentum in online marketing.  Work in our industry for long enough, and you’ll notice that business owners and executives tend to fall into distinct upward and downward cycles, as well. Specifically, they are almost always building on their success or falling into spirals (and then reaping the appropriate awards or facing the subsequent consequences). [...]

In case you hadn’t heard, Google+ is going the way of the dodo bird. Although it will still be available to the (relatively few) users to access in the coming months, the company is phasing out the platform completely. Although it was a well-publicized data breach that ultimately did Google+ in, there were a number of problems that resulted in low adoption rates long before the hack was ever discovered. While the loss of Google+ might have some immediate impacts for certain companies that were [...]