The Fans & Critics Over the years, Facebook advertising has developed its fans and critics. There are some entrepreneurs who have built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Furthermore, Facebook has some key benefits that most other platforms simply can’t rival. [...]
Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]
CAREnQ offers a truly unique medical service—convenient video conference consultations with U.S. board-certified emergency medical physicians. Unfortunately, their website wasn’t nearly as convenient to use as their service. After a thorough check-up and A-class care from our emergency marketing team, however, CAREnQ now has an easy-to-use website that makes scheduling and receiving their online medical consultations a snap.
Cramer Coil is a leading manufacturer of high-quality, cost effective magnetic solutions. They came to Brew City Marketing because they wanted a website that not only promoted their product line but also properly represented their company to the outside world. And BCM delivered.
Infinity Healthcare provides high quality emergency management and staffing services to partner hospitals. After delivering a solid website for CAREnQ, Inifinity Healthcare’s joint venture with EPMG in Michigan, BCM was asked to modernize and simplify Infinity’s existing website.
When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad online reviews and negative social messaging? Here are a few tips: Have a plan in place to catch issues early. If you get a bad review, you should address it as soon as possible. That means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking [...]
Sometimes search engine marketers like ourselves forget how important direct mail still is for most small business local marketing plans. In fact, according to MarketingProfs, 43% of local retail advertising dollars go to direct mail, and the majority (76%) of small business owners include both print and digital marketing in their marketing mix. Obviously, it must be working if nearly 3/4ths of business owners are paying for it! So, how can business owners get the customized communications and fat ROIs from direct mail that local [...]
The results are in: The old days of “spray and pray” direct marketing campaigns are gone. Mobile platforms and improved mobile marketing analytics mean that local marketers can more efficiently use segmented communications and social messaging for increased ROI in targeted local marketing campaigns. So, how can businesses capitalize on these opportunities, and how should they break up their contact lists to make their marketing messages more effective? Here are just a few ideas: If you have more than one location, connect with your customers [...]
As web-savvy internet marketers, we understand the allure of tapping a global marketplace to meet your business needs. But, as business owners ourselves, we also recognize that sometimes it’s better to source your services from your local economy rather than trying to outsource it online. If you’re a Milwaukee business owner in the market for a new website, consider this: A Milwaukee web design company will know your market, intimately. A good web site speaks through colors, words, and myriad other design elements that resonate [...]
As smartphones continue to become more complex and more important in our day-to-day lives, more users are turning to digital personal assistant apps (think Siri, Google Now and Cortana) to help them manage all of the information and possibilities that the latest phones make possible. In fact, according to Thrive Analytics, the use of personal assistants increased by 87% over the past year. One of the most important ways that consumers are using these digital assistants is for searching online. Instead of entering search terms [...]