Get 2020 started right by doing one marketing activity for your business per day. It's also helpful to take photos of your efforts or journal. By the end of the month, you'll be amazed at how much you've accomplished. Creating systems to automate a lot of these tasks will be the most realistic long term. If you need help with that, call us. Before doing that, though, give this a try. It's a fun and easy way to reach your goals. Cheers to a successful [...]
At least once a week, we hear from a business owner who used to get results from their online marketing campaigns but can’t seem to generate leads, sales, or walk-in visits anymore. Eventually, they call us because they want to know what happened. More importantly, they want to know what can be done to move in the right direction. Every business and situation is different, of course, but recharging a tired online marketing campaign almost always involves a handful of steps. In this article, we’re [...]
School is coming back, and that means families across the country are scrambling to get clothes, backpacks, and supplies together for the coming term. It also means that the warm summer weather will be fading away soon and that business will return to a normal schedule. That’s important because while you might realize the students in your house need a little extra investment and attention at this time of year, you may be overlooking upgrades to your business website. If it could present you with [...]
A couple of decades ago, before online marketing existed, putting together a marketing plan meant outlining an audience and budget, developing creative strategies to reach customers, and then waiting… sometimes for months on end before you’d see any results. Things happen a lot faster in the digital age. However, that’s not to say results are always instant. When you're marketing on the internet you might not need to wait for a trade magazine to print your offer, or for mail carriers to drop your [...]
Ever notice how some sports teams get “hot” and win championships all the time, while others can’t seem to break out of slumps? The same thing tends to happen with momentum in online marketing. Work in our industry for long enough, and you’ll notice that business owners and executives tend to fall into distinct upward and downward cycles, as well. Specifically, they are almost always building on their success or falling into spirals (and then reaping the appropriate awards or facing the subsequent consequences). [...]
ActiveCampaign Study Hall Milwaukee Recap In a world where marketing technology is making it increasingly easier and more efficient to reach the right person at the right time, email marketing is at the front of the race. Recently I attended the ActiveCampaign Study Hall event in Milwaukee, a hands-on email marketing workshop in a small group setting. We met at the Pfister Hotel for a morning of learning the best ways to use email marketing and automation in your business. Throughout the day I learned [...]
Time for Spring Cleaning! “Did you know a whopping 91% of plastic isn't recycled? Billions of tons of plastic have been made over the past decades, and much of it is becoming trash and litter” - says Laura Parker of National Geographic. It’s easy to notice the impact every spring when the snow drifts melt, leaving behind trash that accumulated over the long winter. Brew City Marketing decided to take to the streets and participate in the #TrashTag Challenge, a viral social media trend that [...]
In case you hadn’t heard, Google+ is going the way of the dodo bird. Although it will still be available to the (relatively few) users to access in the coming months, the company is phasing out the platform completely. Although it was a well-publicized data breach that ultimately did Google+ in, there were a number of problems that resulted in low adoption rates long before the hack was ever discovered. While the loss of Google+ might have some immediate impacts for certain companies that were [...]
As an online marketer, the only thing worse than being buried deep in Google’s search listings is being stuck there while one of your close competitors ranks in the top three positions. When that happens, you can be tortured by the knowledge that they could be receiving hundreds or thousands of visits from qualified buyers every day while you aren’t. Obviously, that’s not a position you want to be in and one you can’t let continue if you want your business to grow. So, what [...]
Chances are, you’ve heard of Google Ads before. But what exactly is it? How does it work? And is it worth investing in? Let’s dive in together and break things down. Google Ads, also known as paid search, is pay-per-click advertising offered through Google. When you enter a keyword into Google, you’ll see Ads displayed in the sections at both the top and bottom of the search page. You will need to utilize Google Ads in order to get representation for your business in these [...]
