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So far Brew City Marketing has created 19 blog entries.

How to Bring Local and Contextual Search Together

Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware of them, many internet marketers aren’t using these features to their fullest potential. Local search, of course, just means using geographic keywords within your pages to attract buyers from your area. And contextual search refers to Google’s ever-increasing ability to go beyond simple keyword matches to determine searcher intent. A smart way to make the [...]

By |2016-08-30T10:25:46-05:00April 16th, 2016|Milwaukee SEO|Comments Off on How to Bring Local and Contextual Search Together

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]

By |2016-08-30T10:29:01-05:00April 12th, 2016|Internet Marketing Milwaukee, Milwaukee Web Design, Milwaukee Web Development|Comments Off on One Thing You Must Know About Your Customers

5 Things That Make Loading Your Web Pages a Pain

Customers and search engines alike hate web pages that load slowly. Here are five different web design and hosting choices that can slow your website to a crawl. Ignoring the technical details Some bargain-basement web design teams will neglect details like browser caching and compression options. These features may not seem like much individually, but in the aggregate they can dramatically alter load times. Using long video clips Video can be great for telling a story or engaging visitors, but keep your clips short—unless you [...]

By |2016-08-30T10:33:41-05:00March 12th, 2016|Milwaukee Web Design|Comments Off on 5 Things That Make Loading Your Web Pages a Pain

Can Creativity Hurt Your Web Design?

Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website? In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, [...]

By |2016-08-30T10:38:02-05:00March 12th, 2016|Milwaukee Web Design, Milwaukee Web Development|Comments Off on Can Creativity Hurt Your Web Design?

Why Your Business Needs a Social Media Policy

If you’re actively trying to build your business’ social media presence (which you should be!), it can be tempting to encourage your employees to champion your business and just let them loose online. Unfortunately, much like other highly traveled highways, the road to social media mishaps is paved with plenty of good intentions. Before one of your well-intentioned employees posts something online that could damage your profit margins, consider putting a social media policy in place. Doing so can protect your business in multiple ways, [...]

By |2016-08-30T11:00:59-05:00March 2nd, 2016|Social Media Milwaukee|Comments Off on Why Your Business Needs a Social Media Policy

How to Make the Most of Local Search

In the ever-shifting sands of local SEO, it can be hard for small businesses to know how to make the most of local search. And, it doesn’t help that Google released yet another update just a few months ago, which makes understanding the current landscape of local search ranking factors even more dicey. Even so, there  are still some golden rules that local businesses can confidently use to dominate local search, regardless of the latest Google shakeup. 5 Do’s Following these do’s can dramatically affect [...]

By |2016-01-30T08:27:43-05:00February 17th, 2016|Internet Marketing Milwaukee|Comments Off on How to Make the Most of Local Search

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]

By |2016-01-28T18:41:36-05:00February 3rd, 2016|Milwaukee Responsive Web Design, Milwaukee Web Design, Milwaukee Web Development, Mobile Web Design Milwaukee|Comments Off on Your Website Is an Investment, Not an Expense

5 Stats That Show Mobile Marketing Rules Local Marketing

We knew that mobile marketing would be the biggest online marketing trend to watch for in 2015 (which is why we wrote about it here), but even we didn’t realize just how important mobile marketing would become for local marketing. We have to admit, some of these numbers even surprised us. New statistics show just how vital having a mobile-friendly website is for local businesses, and here are some of the most interesting findings: Mobile devices now account for 60% of all Internet traffic. Now [...]

By |2016-01-04T17:35:24-05:00January 19th, 2016|Internet Marketing Milwaukee, Milwaukee Responsive Web Design, Mobile Web Design Milwaukee|Comments Off on 5 Stats That Show Mobile Marketing Rules Local Marketing

Get Answers to Your Most Important Marketing Questions

Ever wish you had your own personal panel of advertising experts that you could tap for insider-only insights on how to market your business online, in print and via direct mail? Well, now's your chance: Our own Mark Dalnodar will help lead an advertising panel discussion on January 27th at the Better Business Bureau of Wisconsin office in Milwaukee that will include advertising industry experts across a wide range of advertising distribution channels. Seating is limited, so RSVP here soon for the opportunity to ask [...]

By |2018-11-27T13:38:45-05:00January 7th, 2016|Internet Marketing Milwaukee, Milwaukee SEO|Comments Off on Get Answers to Your Most Important Marketing Questions

3 Local Business Marketing Trends for 2016

The new year is here, so if you haven’t already shored up your local marketing business plan, now is the time to tick that box off your to-do list. As the buy local movement continues to grow, so does the need for a smart local marketing plan that engages your consumers where they are: online. Here are three of the biggest internet marketing trends we see affecting local businesses in 2016. Some may seem like oldies, but that’s because they’re goodies, and the fact that [...]

By |2016-01-05T18:17:14-05:00January 5th, 2016|Internet Marketing Milwaukee, Milwaukee Responsive Web Design, Milwaukee SEO|Comments Off on 3 Local Business Marketing Trends for 2016
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