Imagine you’re selling your home: would you hire a realtor in San Francisco to sell your home in Milwaukee? Probably not. A local realtor knows your area and your real estate market, intimately. The same can be said when you’re looking to hire a Milwaukee SEO or web design company. Why outsource your web design when experts are just a phone call or short drive away? If you’re a Milwaukee business owner in the market for a new website, consider the following benefits of choosing [...]
Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]
Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can use social media to know and target their customers better than ever before, from their zip codes to the websites they regularly visit to the products they are interested in buying. Are you ready to make the most of this tool for your small business? Today, we encourage you to set aside just 10-15 minutes [...]
The Fans & Critics Over the years, Facebook advertising has developed its fans and its critics. There are some entrepreneurs who’ve built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Still, Facebook has some key benefits that most other platforms simply can’t rival. [...]
Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]
CAREnQ offers a truly unique medical service—convenient video conference consultations with U.S. board-certified emergency medical physicians. Unfortunately, their website wasn’t nearly as convenient to use as their service. After a thorough check-up and A-class care from our emergency marketing team, however, CAREnQ now has an easy-to-use website that makes scheduling and receiving their online medical consultations a snap.
Cramer Coil is a leading manufacturer of high-quality, cost effective magnetic solutions. They came to Brew City Marketing because they wanted a website that not only promoted their product line but also properly represented their company to the outside world. And BCM delivered.
Infinity Healthcare provides high quality emergency management and staffing services to partner hospitals. After delivering a solid website for CAREnQ, Inifinity Healthcare’s joint venture with EPMG in Michigan, BCM was asked to modernize and simplify Infinity’s existing website.
When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad online reviews and negative social messaging? Here are a few tips: Have a plan in place to catch issues early. If you get a bad review, you should address it as soon as possible. That means having a plan in place to detect bad reviews quickly. Whether that’s using a reputation monitoring service or taking [...]
Sometimes search engine marketers like ourselves forget how important direct mail still is for most small business local marketing plans. In fact, according to MarketingProfs, 43% of local retail advertising dollars go to direct mail, and the majority (76%) of small business owners include both print and digital marketing in their marketing mix. Obviously, it must be working if nearly 3/4ths of business owners are paying for it! So, how can business owners get the customized communications and fat ROIs from direct mail that local [...]