What Exactly Is Schema? Structured data is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates on your website. Here is an easy illustration that shows a few common structured data points. [...]
You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important tool for local businesses who want to find customers online. We recently sat down with our SEO expert, Austin, to discuss the basics of Schema, the outlook of Schema in the next year, and why as a local business you should be implementing this strategy in your SEO efforts. Enjoy! Nick: So, let’s start at the [...]
What is ROI? Return on Investment. You've probably heard the term many times in business. Simply put, it’s the profitability of an investment compared to the original cost. When it comes to advertising, it’s important to evaluate ROI so that you can invest more of your budget into the channels that are reaping the highest return. We know that social media may seem overwhelming or unnecessary to some small business owners. However, we can promise you that it is neither! Social media needs to be [...]
Imagine you’re selling your home: would you hire a realtor in San Francisco to sell your home in Milwaukee? Probably not. A local realtor knows your area and your real estate market, intimately. The same can be said when you’re looking to hire a Milwaukee SEO or web design company. Why outsource your web design when experts are just a phone call or short drive away? If you’re a Milwaukee business owner in the market for a new website, consider the following benefits of choosing [...]
Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]
Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can use social media to know and target their customers better than ever before, from their zip codes to the websites they regularly visit to the products they are interested in buying. Are you ready to make the most of this tool for your small business? Today, we encourage you to set aside just 10-15 minutes [...]
The Fans & Critics Over the years, Facebook advertising has developed its fans and its critics. There are some entrepreneurs who’ve built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Still, Facebook has some key benefits that most other platforms simply can’t rival. [...]
Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of carefully calculated keyword percentages is still in full effect, even while their page rankings continue to slip. Web marketers who’ve paid attention to the changing rules of the game, however, realize that those old-school SEO tactics don’t work anymore. Instead, businesses need to focus on delivering usable websites that make an impression. Only then will [...]
CAREnQ offers a truly unique medical service—convenient video conference consultations with U.S. board-certified emergency medical physicians. Unfortunately, their website wasn’t nearly as convenient to use as their service. After a thorough check-up and A-class care from our emergency marketing team, however, CAREnQ now has an easy-to-use website that makes scheduling and receiving their online medical consultations a snap.
Cramer Coil is a leading manufacturer of high-quality, cost effective magnetic solutions. They came to Brew City Marketing because they wanted a website that not only promoted their product line but also properly represented their company to the outside world. And BCM delivered.