THE RISE OF VIDEO
By 2019, video traffic will account for 80% of all consumer Internet traffic. This number sounds aggressive but take notice of the content you interact with on a daily basis. Have you watched a YouTube video lately? Nearly 5 billion videos are watched on YouTube every single day. Have you checked out your Facebook News Feed in the past day or so? It won’t take you long to find a video on there. Facebook generates 8 billion video views on average per day.
1. Create a short “thank you” video for new or pre-existing customers
People appreciate when you appreciate them. A simple “thank you” video won’t take long, and you might be surprised by how positive the response can be.
2. Shoot a short video that provides a brief introduction to your company
What kind of services or products does your company provide? What are your overall goals and values as a business? What makes you unique? You don’t have to answer just these questions or any of these questions for that matter. The key is to provide a way for potential customers to understand your business as quickly as possible in an enjoyable way.
3. Film a testimonial of a recent customer
People like hearing about the business from people who’ve actually tried your product or service. Video can help enhance that authenticity of positive feedback.
4. Film a product demonstration or instructional video
Understanding how your product or service works can be difficult for people to wrap their heads around sometimes, especially through text. Video can help you put everything into context a lot more seamlessly.
5. Turn a blog post into a how-to or summarized video
Blog posts are fantastic assets that can be repurposed. Use the content within your blogs to help speed up the process of making informative videos. You don’t have to use your blogs word for word. You can summarize or just use them as a place to get some ideas from.
6. Interview your employees or yourself
You can talk about an anecdote of past company success. Or, maybe you just want to talk about yourself a little bit so that viewers can get a better understanding of who you are as a person. When people can put a face to the name, they’ll be more inclined to trust and work with you.
All of these types of videos are appropriate for many platforms. They would be perfect for Facebook, YouTube, most other social media platforms, and your website. Plus, most importantly, these types of videos won’t require you to be the next Steven Spielberg. You can experiment with this type of content at any time.
THE SHIFT TO VIDEO
With the desire for video only expected to grow, it’s essential for local businesses to keep up with video because it’s not just a trend. It’s a core shift in the way users interact with businesses and content. Let us know if you give any of these ideas a try. We’d love to see what you come up with!
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