Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist.

Here are our top 5 Eternal SEO Truths:

Results are not immediate, nor are they permanent

Search engine algorithms take time to index content, which usually means you won’t see a return on your investment for six months or more. Additionally, because search engine algorithms are constantly evolving to bring better and faster results to the end-user, your results may vanish overnight and force you to start over with a new SEO strategy.

There are no shortcuts

Yes – “black hat” tactics such as duplicate content, unnatural content that’s overstuffed with keywords, and spam comments do produce results. But these results are typically short-lived and almost always result in penalization by the search engines.

You’ll never know for certain how Google works

The algorithms behind major search engines are constantly changing in order to deliver best results to the end user. This might seem discouraging, but look on the bright side: if you don’t know exactly how Google works, your competition won’t, either.

Quality content always wins

This may be an obvious one, but having quality content on your website will always factory heavily in search rankings. If you want your site to generate traffic and perform well, create good content that your audience will find valuable.

The human element is the most important factor

It’s easy to forget that without people, SEO would not exist. Our advice? Keep the focus on the human element, and the search engines will undoubtedly notice.

It’s great to know that there are still a few things we can count on despite how nuanced and complex SEO actually is. Have questions about SEO or need help crafting a results-driven SEO strategy? Call us today at 414-208-0700.

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