Infinity Healthcare provides high-quality emergency management and staffing services to partner hospitals. After delivering a solid website for CAREnQ, Infinity Healthcare’s joint venture with EPMG in Michigan, BCM was asked to modernize and simplify Infinity’s existing website.
When visitors visit Infinity’s new website, they will know exactly which side is meant for clinicians and which side is meant for patients–a distinction that wasn’t clear in the past. Throughout the site, they’ll also see on-brand colors and images that help to clearly define the company’s brand and mission. A new social media bar and corresponding social links help successfully accomplish this goal, too. Finally, BCM condensed existing content in order to create a simplified browsing experience for web visitors. Together, the new features contribute to a more inviting atmosphere for users and visitors, and promote the company as leader in emergency management services.